REVIEW: Mountain Dew Pitch Black

Sometimes it sucks having The Impulsive Buy Laboratory on an island in the middle of the Pacific Ocean.

Why?

(1) Can’t jump into The Impulsive Buy Mobile and take a long road trip, unless we want to circle the island a few times. (2) We sometimes get new products slightly later than everyone else.

This was the case with the new Limited Edition Mountain Dew Pitch Black.

Kelly, an occasional Impulsive Buy reader, asked us if we had a chance to try the new variation of Mountain Dew. We told her no and she immediately started rubbing that fact into our face.

The taunting started with emails that contained lines like, “Nanny, nanny. Boo, boo. No Pitch Black for you.” Later she started emailing us pictures of her drinking Pitch Black. Then she sent us a picture of her standing in front of a refrigerated case stocked with Pitch Black and giving us the finger. That was the last straw and we frantically attempted to find some, but we couldn’t find any.

This taunting went on for a week. Finally, the national convenience store chain down the street got their stock of Pitch Black.

After trying it, it was time for our revenge on Kelly, which involved rolls of toilet paper and rotten raw eggs. Unfortunately, she lives in the state of Washington. So we can add one more reason why it sometimes sucks having The Impulsive Buy Laboratory in the middle of the Pacific Ocean.

(3) Can’t get revenge on those who live in the Continental United States.

As for the Mountain Dew Pitch Black, it’s pretty good, now that we finally got to try it.

What makes it black is the blast of black grape, which also makes it grapey. (Holy crap! “Grapey” is an actual word! We thought we were making up a new word.) It was good to drink a grape soda again, because it’s been awhile since anyone of us drank one. (Does anyone even make grape sodas?)

We feel Pitch Black is just as good as the other Mountain Dew flavors, like LiveWire, Code Red, and the original Mountain Dew. Or maybe that’s the caffeine talking.

There are two disappointing things about the soda. One, is the fact that Pitch Black really isn’t black. If you look at it in the light, you will see it really is purple or plum-colored, if you will. And, two, Mountain Dew Pitch Black will only be around until Halloween. So get yours now.

Item: Limited Edition Mountain Dew Pitch Black
Purchase Price: $0.99
Rating: 8 out of 10
Pros: Good grape taste. Same amount of caffeine goodness as regular Mountain Dew.
Cons: Not really pitch black, more like purple. Wish it wasn’t limited edition. Wasted a good carton of eggs. At least we can still use the toilet paper.