REVIEW: Limited Edition Wheat Thins Sweet Cinnamon

Ah, crackers.

For some reason I always find it hard starting off a cracker review. Maybe it’s because crackers aren’t a very sexy food. Candy is sexy. Fruit can be very sexy. Ice cream? Ice cream is definitely sexy, which is ironic since eating a lot of it will have the opposite effect on you. But crackers are not sexy. Nobody has ever eaten crackers off someone’s naked body, and if they have, I don’t want to know about it.

But hey, it can’t all be fast food and desserts — at some point you’ve got to devote some time to the staples, the unsung members of the snack world. And if that snack knows it isn’t glamorous but has gone to the trouble of decking itself out in sweet cinnamon for the holidays to make a good impression on your visiting relatives? Well, that says a lot. Be honest, ladies: what impresses you more, the guy who’s naturally gorgeous, or the one who goes out of his way to clean up, dress up, and put his best foot forward? Exactly. Wheat Thins Sweet Cinnamon are the homely guy who knows he doesn’t stand a chance with you, but dammit, he’s going to give it his best shot anyway. You’ve got to admire that.

Mind you, I do like regular Wheat Thins, but I’m used to eating them as little sandwiches with cheese and/or pepperoni slices in between. It’s rare that I’ll eat straight from a box of Wheat Thins, but that’s what seems most appropriate here, since neither cheese nor meat makes for a natural combination with cinnamon. I would guess that’s why these are limited edition for the holidays, since they lose a little bit of their versatility for party settings, where you’re more likely to want to make cracker sandwiches. However, what the cinnamon Wheat Thins lose in party food-ability, they gain back in solo use. After all, you’re more likely to dig into a box of something on the couch if it’s sweet and can be enjoyed straight out of the package, without needing to cut cheese slices or get out the platter and martini glasses, or whatever people without two young kids do at parties these days. (Network? Spin the bottle? Get crunk? I just don’t know.)

It’s fair to say my expectations were pretty high for this product, because let’s be honest, cinnamon is awesome and it’s pretty hard to screw up sprinkling it on a cracker. That’d be like praising me for writing a review that successfully uses the word “ass” three times… it’s just kind of expected. Plus the snowman on the box predisposes me to wanting to like whatever’s inside, a tactic the government would do well to remember when issuing jury summons. With all that being the case, my takeaway is that the cinnamon Wheat Thins are pleasant, and that’s probably the correct adjective. Not “amazing” or “mind-blowing” or “pulchritudinous,” but pleasant. A nice winter treat that would probably pair well with some hot chocolate while snuggled up with a loved one, watching Jimmy Stewart tough-talk an angel on Christmas.

[As an aside, do you know how hard it is to type “thins” rather than “things”? Your fingers just want to add that “g”. Try it!]

You’re familiar with what you’re going to get if you’ve ever had Wheat Thins before, because the size, consistency, and texture are the same as they’ve always been, the only difference being the addition of cinnamon and sugar. Speaking of which, I suspect this will be a polarizing product based on the amount of cinnamon per cracker. It’s not insignificant — no one will confuse these with having a “hint of” cinnamon. That said, they aren’t comprised solely of cinnamon and sugar pressurized and molded into the vague shape of a Wheat Thin either. I personally found them tasty and think most people will as well, but anyone hoping these would equate to a slightly larger version of Cinnamon Toast Crunch is advised to keep walking. (However, I did dip some in milk, just out of curiosity. Not bad, but not something you’d want to eat out of a bowl with a spoon.)

Like a lot of you would have guessed, Wheat Thins Sweet Cinnamon is a product that offers zero surprises. It’s exactly what the name implies it to be, and it looks and tastes exactly how you’d expect. That doesn’t have to be a bad thing, though — the crackers ARE tasty, and they’re a safe snack food you can enjoy equally with friends or home alone in your pajamas. (Those of you who wear them, anyway. I know our readers like to walk on the wild side.) If snack foods were an ’80s movie, they’d be the quiet nerd who never gets noticed until finally the stars align and Molly Ringwald takes a chance on him, only to discover that, hey, this guy’s got a little spice to him! That’s Wheat Thins Sweet Cinnamon. Enjoy them, and enjoy the holiday season!

(Nutrition Facts – 14 pieces – 140 calories, 45 calories from fat, 5 grams of total fat, 1 gram of saturated fat, 0 grams of trans fat, 3 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 90 milligrams of sodium, 55 milligrams of potassium, 21 grams of total carbohydrates, 2 grams of dietary fiber, 5 grams of sugar, and 2 grams of protein.)

Item: Limited Edition Wheat Thins Sweet Cinnamon
Price: $2.99
Size: 9.5 ounces
Purchased at: Wegman’s
Rating: 6 out of 10
Pros: Reasonably nutritious. Snowman on box. Homely crackers who doll themselves up for you. Can be readily enjoyed solo. Unsurprising but pleasant taste. Decent in milk. Nabbing Molly Ringwald at the end.
Cons: Not bringing sexy back to crackers. No good for making mini-sandwiches. Doesn’t keep you guessing. Not an effective breakfast cereal replacement. Probably not enough cinnamon and sugar for some people.