Starting on February 16, more than 700 McDonald’s restaurants in Maryland, Virginia, D.C., Delaware, and West Virginia will be offering the Old Bay Filet-O-Fish for a limited time. The sandwich will feature an Old Bay-flavored tartar sauce, along with the usual fish filet, slice of American cheese, and bun.
For those of you not familiar with Old Bay Seasoning, it’s a blend of herbs and spices popular in the mid-Atlantic states, where it’s used to season crab and shrimp. The idea for the Old Bay Filet-O-Fish came from Mark Furr, a franchisee in Baltimore.
If you’ve tried it, let us know what you think of it in the comments.
(Image via Baltimore McDonald’s Twitter and hat tip to Arthur.)
So, the only states that have regular access to Old Bay-flavored items are the only states to get this sandwich. Makes perfect sense.
MCD does that. The McLobster Roll was traditionally only available in New England, where real lobster rolls are thick upon the ground. The logic is “regional favorites,” but if I want a food my region is known for, I have plenty of other options.
So this means I can go into just about any grocery store in America, buy a can of Old Bay seasoning, sprinkle a bit on my Filet-O-Fish and I have the same thing?
You could say that about all their food though.
I have no doubt this is coming my way… maybe I can convince them to skip the sandwich and just put the Old Bay on my fries.
It’s sad. Mickey Dees is trying so hard. And failing so hard.
I don’t get why you’re ripping Micky D’s over this. Over other stuff? Sure. But this is no different than Wendy’s adding “dill” to the tartar sauce on their fish sandwich, or Arby’s adding a slice of cheese to theirs. This is what businesses do: they re-purpose and re-package content with what they have available, because it keeps their costs down. No need to rip a business for what is standard industry practice both inside and outside the QSR world.
Old Bay always seemed salty & sure enough, the first ingredient is celery salt. To me, it just tastes like salty paprika.