Last summer, Pepsi in Japan introduced the very limited edition Pepsi Ice Cucumber, which sold out in less than a month and helped Japan maintain their title of Country Most Likely Not To Use Focus Groups. This summer, they gave the finger to focus groups again and released the limited-edition, Japan-only, Pepsi Blue Hawaii.
The beverage is based on the Blue Hawaii cocktail, which is made of rum, pineapple juice, blue Curacao, sweet and sour mix, and sometimes vodka. Despite living in Hawaii and being of drinking age for the past decade, I have yet to consume a Blue Hawaii, because I’m allergic to cocktail umbrellas and drinks that make me look like a drunk sorority girl ready to flash her boobs when a video camera and Joe Francis come by.
The color of the Pepsi Blue Hawaii could best be described as Smurf-like, which makes sense since the idea of the Pepsi Blue Hawaii made me feel the same way I feel about the future Smurfs movie — it’s probably going to suck, but it has a certain allure to it that tickles my smurfs. After tasting it, I have to say that the Pepsi Blue Hawaii isn’t so smurftastic, but it is just a little smurfy.
The pineapple and lemon flavor combination was really smurfing sweet and artificial, especially the pineapple. I really didn’t enjoy it at first, but just like my experience with the Pepsi Ice Cucumber, I got used to its flavor and somewhat enjoyed it. I think its fruity flavor would make it a smurftastic mixer if you want to get totally smurfed off of something blue and can get your hands on some Pepsi Blue Hawaii.
I’m not sure what the smurf is so mutha smurfing appealing to my taste buds with the Pepsi Blue Hawaii, but for some smurfing reason, companies in Japan seem to know how to make smurfing products that sound and look unsmurfy, but in the end, turn out to be kind of smurfy. So I look forward to a new mutha smurfing flavor next summer from Pepsi in Japan. My money is on Pepsi Ice Carrot or Cherry Blossom Pepsi.
(Editor’s Note: TIB would like to thank reader Fury for sending a bottle of Pepsi Blue Hawaii from Japan, along with a bunch of other goodies to review. Domo arigato gozaimasu!)
Item: Pepsi Blue Hawaii
Price: FREE (only available in Japan)
Purchased at: Received from TIB reader Fury
Rating: 6 out of 10
Pros: Just a little smurfy. Comes in a Smurf color. After a few sips, I got used to the flavor and somewhat enjoyed it. Might make a good mixer. Using focus groups. Getting my smurfs tickled.
Cons: Pineapple and lemon flavor was smurfing sweet and artificial. Didn’t like the flavor at first. Available only in Japan. Limited edition. Drinks that make me look like a drunk sorority girl. Cocktail umbrellas.