The Impulsive Buy

NEWS: Sprite Green Makes Regular Sprite Feel Like A Fatty

The Coca-Cola Company recently made their lemon-lime soda, Sprite, a little self-conscious this month by introducing the slimmer and sexier Sprite Green.

The big deal about Sprite Green is that it is one of the first beverages in the U.S. made with TRUVIA, a zero-calorie natural sweetener, which was develop by Cargill and the Coca-Cola Company. I could explain in detail what TRUVIA is and how it’s made, but instead I will refer you to this Wikipedia page because if I did try I would probably make stuff up, like TRUVIA got its name because the creators of the natural sweetener are big fans of the cancelled FOX show Tru Calling.

Although, TRUVIA is a zero-calorie sweetener, Sprite Green will have 50 calories per 8.5-ounce serving and contain 5% lemon juice. It’s being marketed to active teens and young adults, but will probably be consumed more by inactive adults looking to cut a few extra calories. It was launched in only two U.S. cities earlier this month in pretty 8.5-ounce aluminum bottles, but will be available to more inactive adults in January 2009.

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