This week, Krispy Kreme introduced a line of mini doughnuts that have all the sweet, addictive goodness of their regular doughnuts, but at half the size. The mini doughnuts come in three varieties: original glazed, chocolate glazed and chocolate glazed with sprinkles.
Why did you have to do this Krispy Kreme? It’s so hard to prevent myself from eating just one of your regular doughnuts. Sure it’s probably a way to help sell your doughnuts during these hard economic times, but if I eat one of your mini doughnuts, I’ll think it’ll be okay to stuff my face with another since two of them would equal about one of your regular doughnuts. Unfortunately that extra doughnut could lead to a domino effect, which could cause me to go through an entire box faster than one left in the middle of a police station’s break room.
Thank goodness the only Krispy Kreme location in this state is on another island.
Krispy creme opened in ny and we did not go for it they cloased all the stores the buildings were brand new
Pretty genius move on their part….lord knows they need it right now.
Geez, I remember back in my youth when my friends and I would do Krispy Kreme like some kind of drug, happily driving twenty-five minutes to the nearest one whenever we felt like it. Thank goodness we discovered the drug scene!
I think that the feeling that you can eat more because they are small is definitely going to be the response of most people to small donuts.
I can actually eat just one and be pretty happy with it (but not the original glazed since they are so light). I’m guessing I’d eat two minis and that’d be more than one regular one.
I wonder if we’ll get the mini ones here in Japan. They’d seem well suited to the Japanese market.
I think people would eat more too. It is like those mini slider things. I would just rather eat a regular whole donut..probably cheaper that way too
@Neil the hammer: Krispy Kreme grew too fast and then people realized how bad their doughnuts are then stores close.
@Bear Silber: They need a whole lot more than mini doughnuts, like open locations in police stations.
@maxchain: But if it’s weed, you can get the goodness of both.
@Orchid64: I thought the same thing about them being in Japan. They love smaller things.
@amanda: Oh, you know what would be sweet? I don’t know if you’ve seen the homemade Krispy Kreme cheeseburgers, but Krispy Kreme sliders sound good.
I really don’t think this is going to help much. Food (using the term loosely) is usually recession proof. Unless your product sucks. Making them smaller and cuter doesn’t help much.
Cuter totally helps. Also, you feel less fat eating three adorable fluffs of sugar rather than one big cake of sugar. They are like Cinnabon minis, but less raw inside.
Yes, these are a great idea. The only problem is they won’t sell them individually, only by the dozen, which kind of defeats the purpose.
@Joseph – Seriously? That’s lame, that completely defeats the purpose.
@grinder: OMG! But they’re soooo cute. I’m going to use one as an engagement ring.
@NakedKen: Mmm…Cinnabon. No! Must fight off the temptation of Cinnabon. Mmm…
@Joseph: I agree with Bear Silber below. If they’re only selling it by the dozen, they’re not going to sell much of them. Geez, don’t they know we’re in the middle of a recession.