The Impulsive Buy

NEWS: Ruffles Ultimate Potato Chips Have Deeper R-r-ridges

chips

Update: Click here to read our Ruffles Ultimate Kickin’ Jalapeño Ranch review

While looking at the gluten-free products page on the Frito-Lay website, because that’s what I do for fun, I came across a new line of Ruffles potato chips — Ruffles Ultimate.

What’s “ultimate” about them? According to this post on the Taquitos forums, the chips are thicker than regular Ruffles, which give them deeper r-r-ridges. The chips come in three flavors: Original, Kickin’ Jalapeño Ranch, and Sweet Smokin’ BBQ. There’s also a Ruffles Ultimate Smokehouse Bacon Flavored Dip.

First, Frito-Lay gianted Cheetos, then they jacked Doritos and now they ultimated Ruffles. I hope they grande Fritos next.

If you’ve tried any of the Ruffles Ultimate flavors, let us know what you think of them in the comments.

Image via flickr user loop_oh / CC BY ND 2.0

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