The Impulsive Buy

REVIEW: Ritz Crackerfuls Peanut Butter & Chocolate

If you’re a parent and you give your child a Ritz Crackerfuls Peanut Butter & Chocolate, you better make his or her bedtime a little later to make up for the mediocre snack you gave them. If you don’t, I hope he or she never hugs you again.

Sure, your kids won’t care, because they’re excited to get sugar, but by giving them this snack, you’re basically teaching them to settle, instead of demanding for something better. You wouldn’t want your child to settle for that woman who owns 24 cats or that guy who runs a product review blog, so why would you have them settle for a poor representation of the peanut butter and chocolate combination.

You’d think it’s impossible to mess up the merging of peanut butter and chocolate, which is the OG of sweet and salty combinations, but it tastes like Nabisco found a way. Maybe they have some kind of bet with Kellogg’s to see which company could make the least exciting peanut butter and chocolate product. The winner gets possession of the Cookie Cup, a bronzed cookie jar with the word “winner” etched into it.

The Ritz Crackerfuls Peanut Butter & Chocolate box brags about how it’s “Made with real peanut butter,” but it’s not made with really good peanut butter. In between the cracker sandwich are two pencil-thin lines of the not really good peanut butter and a thicker line of not really good chocolate. The peanut butter smells like the cheap store-brand stuff and has a gritty consistency. The flavor of the chocolate, which is creamier than the peanut butter, reminds me of the crappy chocolate in a Sixlet.

They say two wrongs make a right, but those two wrongs in between two buttery, long Ritz crackers make a long wrong. I expected the peanut butter and chocolate to have a robust flavor, but they ended up having as much flavor as the crackers, and at times the cracker’s buttery flavor somewhat masked the PB&C. These Ritz Crackerfuls have to be one of the least satisfying peanut butter and chocolate products my taste buds have ever experienced.

While eating the first one, I thought for a second maybe I just got a bad one in the box, kind of like how you get a bad grape in the bunch, but after the second and third ones, I forced myself to drive to the store and buy some Reese’s Peanut Butter Cups so my taste buds can remember what it’s like to have a peanut butter and chocolate combination that doesn’t suck.

Nabisco, which is owned by food and beverage conglomerate Kraft, could’ve used better quality stuff in this cracker sandwich, because Kraft also owns Planters, which makes peanuts and peanut butter, and Cadbury, which knows a thing or two about chocolate.

Usually the marriage of peanut butter and chocolate evokes excitement, but the Ritz Crackerfuls Peanut Butter & Chocolate don’t do it for me. They aren’t completely disgusting, but I don’t want to eat the rest. I have three of them left and I think I want to crush them with my feet so that I can listen to the crackers crumble under my body’s weight, because if they aren’t going to satisfy my sense of taste, I think they should at least satisfy my sense of hearing.

(Nutrition Facts – 1 pack – 140 calories, 60 calories from fat, 6 grams of fat, 2 grams of saturated fat, 0 grams of trans fat*, 2 grams of polyunsaturated fat, 2 grams of monounsaturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 75 milligrams of potassium, 18 grams of carbohydrates, 2 grams of fiber, 5 grams of sugar, and 2 grams of protein.)

*made with partially hydrogenated oil

Item: Ritz Crackerfuls Peanut Butter & Chocolate
Price: $3.50 (on sale)
Size: 6 pack
Purchased at: Safeway
Rating: 3 out of 10
Pros: Not completely disgusting. 6 grams of whole grain per serving. Reese’s Peanut Butter Cups.
Cons: Crappy peanut butter. Crappy chocolate. One of the least exciting PB&C combination I’ve had. Settling for a mediocre PB&C experience. Allowing your child to experience Ritz Crackerfuls Peanut Butter & Chocolate. No hugs.

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