I have no idea how anyone ever came up with the idea for s’mores. What exactly were graham crackers even good for before they were used as bread in a toasted marshmallow and melted chocolate sandwich?
From its name to its ingredients, s’mores remain a unique, simple campfire combination that’s as delicious as it is indicative of the summer season. Yet, many still attempt to reinvent this timeless snack, and Keebler’s new S’mores Sandwich Cookies are only the latest to provide their personal spin on the one treat that reminds us all of a flickering campfire and the chokingly potent smell of mosquito killer.
But hold on one second and allow me to preface this review by saying that I take my s’more very seriously, like very seriously. I have personally devised a three-tier system for determining a s’mores’ quality based on its preparation and presentation.
Tier One: S’mores made outside using the heat of a real fire. Maybe you are using a campfire from a weeklong camping trip with some of your top homies or a fire-pit in your parents’ backyard, either way this is the true way to enjoy this traditional snack.
Tier Two: S’mores made indoors. Yes, that’s right, there are people who use a microwave to make s’mores because 20 seconds is all you need to forgo that smokey campfire smell and a ceiling of dark sky and stars. At their best, these individuals are at least trying to capture the essence of a true s’more. However, more likely they just wanted a quick snack before watching late-night reruns of Seinfeld on TBS.
Tier Three: Anything pre-made and store bought.
Yeah, that’s right, I am a longtime believer that there are some things you shouldn’t mess with, and s’mores is one of them. However, the new Keebler S’mores Sandwich Cookies sure challenged my opinion.
Although not in traditional s‘mores fashion (which we can safely say is a pretty clear message from these cookies), one of the best things about the Keebler cookie version is how unmessy it is. Far from the melty stringiness of an actual toasted marshmallow, the center of each of the Keebler cookies is somewhere between a Lucky Charms marshmallow and Oreo cream filling in consistency, and it breaks away very easily. Also, the two graham crackers are soft enough that they don’t snap, but not so soft that they to crumble away with each bite. The chocolate exterior also keeps everything together making enjoying them on the go even easier.
If you are a fan of s’mores-flavored Pop-Tarts, then it is safe to say you will dig these Keebler cookies. While maybe not a perfect representation of a true s’more, the taste is pleasantly recognizable of the real deal much like the popular Pop-Tarts pastry. It is certainly one of the better s’mores-flavored snacks out there, and definitely worth at least a fun one-time purchase to get you in the summer mood.
However, the only disappointing thing is that each container has only ten smallish cookies separated on a plastic pull-out tray with a lot of wasted space. Yo Keebler, what gives? I know you all have the resources to cram, like, 24 E.L.Fudge cookies into the same sized package as well as all of those elves and their cooking utensils into that one tree, so please give us enough cookies to justify the almost four dollars I spent. Overall amount aside, I was also a bit surprised the nutrition facts revealed a serving size of one cookie—an eye opener when you consider that one cookie has 20 percent of your daily saturated fat.
But honestly, the bottom line still remains that if you are looking for a killer treat, you can’t go wrong with Keebler S’mores Sandwich Cookies. While not authentic s’mores, they definitely bring the A-game in summer flavor, with or without a campfire. Although, you just may want to save them until after swimsuit season.
(Nutrition Facts – 1 cookie – 130 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 45 milligrams of sodium, 17 grams of carbohydrates, 10 grams of sugar, and less than 1 gram of protein.)
Item: Keebler Original S’mores Sandwich Cookies
Purchased Price: $3.50
Size: 7 oz.
Purchased at: Stop & Shop
Rating: 7 out of 10
Pros: Not as messy as actual s’mores. The fact we live in a world where s’mores exist..
Cons: Cookies are kinda small and very unhealthy. Only ten in each container. No campfire smell.