Most people know maple syrup as a sticky substance coveted by Canadians, the official currency of Vermont, and something that Kanye West sips when somebody orders pancakes. Though nothing can quite take the place of that precious Acer saccharum sap, Jif envisions a world where hungry citizens never have to resort to dousing their pancakes in syrup to receive their daily dose of maple flavor.
New Limited Edition Jif Whips Maple Brown Sugar blends the traditional flavor of peanut butter with hints of brown sugar and maple, all in a whipped peanut butter form. In contrast to its non-whipped counterpart, whipped peanut butter is considerably more light and airy. As a result, it spreads effortlessly onto both white bread and body parts.
Even the packaging of Jif Whips Maple Brown Sugar helps make the peanut butter experience a bit less painful. No longer will you find yourself struggling to scrape the last bits of peanut butter from the bottom of a glass jar — the wide plastic tub provides easy access to the whipped peanut butter from all angles. It’s the work of German engineers, I’m sure.
Peeling off the lid, we discover that Jif Whips Maple Brown Sugar shares the same off-putting, scatalogical appearance with the last Jif Whips I reviewed. Only this time, the nut butter more closely resembles what I find in my backyard when the neighbor kids feed tan crayons to my dog. In other words, Jif Whips Maple Brown Sugar looks like a big ol’ pile of pale brown shadoobie.
Jif Whips Maple Brown Sugar’s scent is pungent, a mixture of peanut butter and maple aromas — as if Mrs. Buttersworth decided to play with Mr. Peanut, if ya know what I mean.
In comparison to this scent, the flavor of Jif Whips Maple Brown Sugar seems less intense. Initially, the taste is nutty and sweet, like any typical peanut butter mixed with a touch of maple syrup. I was expecting the maple flavor to seem either exaggerated or artificial, but fortunately, it was neither. A spoonful of this legume spread culminates with a hint of molasses, alluding to the advertised brown sugar flavor. On the tongue, the whipped peanut butter feels somewhat less viscous than traditional peanut butter, but coats the throat identically.
I’m not a huge fan of maple flavor — I tend to resist it outside of maple syrup. Even so, I have to admit that Jif Whips Maple Brown Sugar is pretty dang good. This whipped peanut butter would pair nicely with ice cream, crackers, cookies, babies, and countless additional snack foods. It even tastes great in a peanut butter and jelly sandwich, as maple complements the fruity flavor of jelly surprisingly well. All things considered, I highly recommend Jif Whips Maple Brown Sugar. Disregarding the defecatory appearance, this is one flavored peanut butter worthy of praise.
Jif, you’ve made me a fan of your crazy, new-fangled peanut butter. I realize now that when a problem comes along, I must whip it.
Before the cream sets out too long, I must whip it.
When something’s goin’ wrong, I must whip it.
Whip it. Whip it good.
(Nutrition Facts – 2 Tbsp (24 grams) – 140 calories, 100 calories from fat, 12 grams of total fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 95 milligrams of sodium, 6 grams of total carbohydrates, 2 grams of fiber, 2 grams of sugar, and 5 grams of protein.)
Item: Limited Edition Jif Whips Maple Brown Sugar
Purchased Price: $3.49
Size: 15 ounces
Purchased at: Target
Rating: 8 out of 10
Pros: Easier to spread than traditional peanut butter. Balanced maple flavor. Devo references.
Cons: Resembles tan dog feces. Body parts covered in peanut butter.
This looks better than the fancy Peanut Butter and Co. Mighty Maple. They have some good flavors, but the maple one is super gritty. That looks smooth enough to shave with, which I might.
Jif Whips Maple Brown Sugar isn’t gritty at all. Feel free to shave using this peanut butter, but please don’t hold me accountable if you severely cut yourself, break out in pimples afterward, and/or find squirrels attracted to your peanut-scented, clean-shaven face.
I’m a huge fan of maple and I didn’t get quite the hit I was hoping for here. I got more of a deep, roasted peanut flavor. There was only a faint hint of maple. As for the brown sugar part…well, if they say it’s in there I guess I believe them. It’s hard to beat good ol’ classic creamy Jif, but this limited edition version is definitely worth giving a try. The intense nutty flavor somehow makes it pretty satisfying for a whipped variety.
Tastes like Dog Feces too, yuck.
Eat a lot of dog feces, eh?
hmmm, maple brown sugar peanut butter and bacon sandwiches sound pretty good
The whole Whips product line seems so bizarre, and the peanut always seems like the most out of place and unappealing part of the mix. Chocolate, mint, and… peanut? Graham cracker, marshmallow, chocolate, and… peanut? Mmmmkay. Pumpkin Pie Spice was the first JIF Whip I’ve tried, and I was really unimpressed. I love peanut butter, and I love these yearly attempts for brands to shoehorn pumpkin spice into more products, but the flavor of this didn’t work for me at all. I’d rather melt some Pumpkin Spice Hershey’s Kisses and spread them on toast.