The Impulsive Buy

REVIEW: Kellogg’s Pop-Tarts Gone Nutty Frosted PB & J Strawberry

Kellogg's Pop-Tarts Gone Nutty Frosted PB & J Strawberry

It started out so innocently. Because doesn’t it always?

I want something simple, but get carried away. A search for a song and I buy the album. A hankering for a show leads to the no-sleep Netflix dive. A pondering of a Christmas party and suddenly I’m considering the 3-foot inflatable snowman and $549 deluxe Santa Suit. Who needs this? (Nobody)

And yet…

I NEED THIS!

So I shouldn’t have been surprised with my reaction to these Pop-Tarts. It’s only a box. A box of six tarts. Simple. Easy.

But then I peeled back the lid. And that’s where it all began.

The crust on these tarts is the pinnacle of Pop-Tarts: a crackly crumble with a slight sandy grit, the sugary peanut butter icing crackles underneath. The peanut butter insides are sweet with a hint of salt while the strawberry jelly serves as a sweet/tart counterpoint. While this inner layer’s a bit on the thin side, it all comes together with the crust to showcase a balance of icing, sugar, salt, crust, crunch, and goo. Three bites in and I felt better about my broken heater, the work I had left, and the universe at large.

But it didn’t stop there.

The opportunities for Pop-Tart creations now became a new avenue through which I could channel obsessive creativity. I was thinking of the Pop-Tarts at the Post Office, contemplating how to get the best ratio of inner goo-to-crust while standing in line at the grocery, and getting wound up about the setting of my toaster in places that did not offer the appliance I needed.

“No more!” I told myself. But it didn’t work (never does). Like the kinky pop song that gets stuck in one’s head, the only way to quell absurd, delightful obsessions is to pursue them without restraint. I knew what I had to do.

If I were a different, better person, I would tell you that I shared the rest of the Pop-Tarts with my office mates, how we parceled them between the three of us, toasted them in our toaster oven, and consumed them with generic Kirkland’s coffee, savoring their salty-sweetness.

But I didn’t share.

I ate them all. And I would do it again. Santa will, no doubt, be tempted to slip me onto the naughty list, but just wait till he sees his cookie plate. He’ll change his mind.

(Nutrition Facts – 1 Pastry – 190 calories, 40 calories from fat, 4.5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 37 grams of carbohydrates, Less than 1 gram of dietary fiber, 17 grams of sugar, and 2 grams of protein.)

Item: Kellogg’s Pop-Tarts Gone Nutty Frosted PB & J Strawberry
Purchased Price: $1.98
Size: 6 toaster pastries/box
Purchased at: Walmart
Rating: 9 out of 10
Pros: Crackly crust. Salty-sweet. Goo. Icing with sprinkles. Excels both toasted and untoasted. Makes you feel good about the Universe. Good vehicle for convincing Santa you’ve been Nice via Cookie Plate.
Cons: Insides are a bit thin. Tempts you to not share. Kinky pop songs. $549 Santa suits.

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