The Impulsive Buy

SPOTTED ON SHELVES: Kellogg’s Gluten Free Eggo Waffles (Original and Cinnamon)

Kellogg's Gluten Free Eggo Waffles (Original and Cinnamon)

In the past, you could get gluten free frozen waffles from only medium-sized food companies, like Van’s and Nature’s Path. But now you can get them from a gigantic multinational food manufacturing company. (Spotted by Alli at Jewel.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos to find out.

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