The Impulsive Buy

REVIEW: Trader Joe’s Brownie Crisp

Trader Joe’s Brownie Crisp

Instructions for Sadness:

Don’t think about brownies.
Mmmmm…
Or fudge chunks.
Chunks?
Or crispy edges.
Edges!
In fact, just throw all the chocolate near you away.
(Slow motion:) Nooooooo!!
Your only thoughts should be about canned beets.
Ew.
And standardized tests.
Please. No.
Maybe stare at a broken clock, read a self-help book, and reflect on your recurring nightmares about the one-eyed, door-to-door orange juice salesman.
BAH!
But not brownies. Or cookies. Or both.
Mmmmmm…

Promise me something: if you like chocolate, crispy bits, fudge chunks, and crumblies, ignore the above instructions. I know I did as I grabbed these Brownie Crisps from the shelf, puzzling over the image on the polymer bag. “Is that a Brownie Brittle replica? Or just an ugly cookie? Perhaps some mutant Cocoa Puff?” Only one way to find out…

Before we get going I feel the need to talk about the original Brownie Brittle. By now, you might be familiar with those slivers of chocolate crunchies, but, if not, allow me to introduce you. Brownie Brittle is a crispy, crunchy creation, much akin to a very, very thin chocolate cookie. The cookie-like shards are pummeled with teensy round chocolate chips, broken up, and served up in wackadoo shapes.

As you can see by my poorly constructed tent resort camping facility, the structural integrity of these brownie crisps rivals that of Lincoln Logs. The Original Brownie Brittle was a bit thinner and more delicate, breaking into shards at the ill-angled toss of a bag. Not so with these chunks: they’re sturdy, yet also crumbly, holding an integrity that transmogrifies an Oreo with a graham cracker with an especially wonky-shaped Tollhouse. Basically, it’s a giant, thin brownie-cookie hybrid that’s been baked on a sheet, sent through an identity scrambler, and smashed by Thor (that’s how they do it in the production facility, right?).

Of course, the hybrid’s success hinges on said brownie-cookie’s execution. This one? Is splendid. The outside base starts crunchy, then disintegrates into a dutch cocoa, sugar-filled crumble. None of my crisps are burnt, avoiding the charcoal bitterness that so easily throws off a brownie corner’s game. I’m working to eat the crisp alone, but it’s hard to get a bite without konking into a chocolate chunk.

And those chunks? They’re everywhere. Scattered on top. Scattered inside. Moderately mammoth-sized. Peewee mammoth-sized. These chunks are special in their flavor’s capacity to complement the cocoa base. The chocolate here is nothing exotic. No citrus or nutmeg or hints of pine. Just some very simple pudding, butter, and coffee notes, maybe a hint of vanilla, all of which contributes a dark, melty bitterness that rounds out the sugary grit in the chocolate crisp base. I ate them. I ate them all. My regrets are nill.

Of all brownie’s transmutations, this is surely its most hardship-free: crunchy, crumbly, cocoa buttery fragments scrambled with chocolate chunks. If any of that sounds like something you might enjoy, hustle on over to Trader Joe’s. While extremely similar in concept to Brownie Brittle (i.e.: shards of a brownie-cookie hybrid), these crisps are a bit thicker with chocolate chunks the size of a small child’s eyeball. I’m knocking them a few for lacking ingenuity, but, between the chunks and the crispy crumblies, these are downright delicious.

If you enjoy the last crumbs of brownie corners, make haste to your Trader Joe’s. To hesitate? Means one would miss out. This would make one sad. One might cry. One might cry a river so deep, one’s Industrial City Planners would have to construct a new bridge to redirect the water hazard created by one’s tears. Save yourself from sadness and city tax dollars. Get the brownie crisps. Nothing about brownie cravings should involve delayed gratification.

(Nutrition Facts – 3 crisps – 100 calories, 35 calories from fat, 3.5 gram of fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 35 milligrams of sodium, 17 grams of carbohydrates, 2 grams of dietary fiber, 11 grams of sugar, and 2 grams of protein..)

Item: Trader Joe’s Brownie Crisp
Purchased Price: $2.99
Size: 5 oz. bag
Purchased at: Trader Joe’s
Rating: 8 out of 10
Pros: Crispy. Crumbly. Lots-o-chocolate chunks. Chunks’ flavor complements crispy cocoa base. Structural integrity of a Lincoln Log. Chunks the size of small child’s eyeball. Smashed by hammer of Thor.
Cons: Copycat of Brownie Brittle. Won’t appease anyone looking for chewy/fudgy brownies. Bag empties quickly. Standardized tests. Recurring nightmares of the door-to-door orange juice salesmen.

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