In what seems to be an annual tradition, Lay’s brings us four new flavors in the 2015 edition of “Do Us a Flavor” contest. The concept is, admittedly, pretty awesome. I’m a sucker for new flavored potato chips and four ordinary everyday people like you and me get a chance to see their own flavor ideas become a reality. It’s a win-win-win for the contestant, the consumers, and Lay’s.
The winner gets to live forever in potato chip dignity (or infamy) with a million in his or her pocket. Our taste buds get to enjoy new flavors. And Lay’s gets a public relations boost.
Besides, there are worse yearly traditions like the annual physical checkup or Christmas with the in-laws (yes I’ll take more egg-nog!). Unlike those events, I really look forward to this promotion. And it appears it’s working. The fervor at several Targets was evident because there were rarely any available when the new flavors first reached its stores. I had to settle for a bag of seven-layer dip Combos, which are pretty damn swank in its own right.
On a mundane Wednesday, I walked into the Target near my work looking for some supermarket sushi (don’t judge, I know most of you out there buy it too). I decided to give the chip aisle a look-see and voila!!! I found the Lay’s Wavy West Coast Truffle Fries. And like an article, there’s a byline… “Submitted by Angie Fu.”
Angie Fu seems like a nice person, she is photogenic and looks like those clip art photos one uses in those damned team-building slideshow presentations. A quick look on the internet tells me Angie Fu is a senior manager of production and product development at a cosmetic company. She has a penchant, like my wife and I, for truffle fries with parmesan sprinkled on top. Can Lay’s deliver? Will the translation be applauded like the Ant-Man adaptation or derided like the recent Fantastic Four movie?
I opened the bag and was a bit unsure because it smelled more of sour cream and onion chips than the familiar earthy and mellow musk of truffles. Subsequent inhales left me even more confused because the garlic and onion notes began to overwhelm my nostrils.
The Wavy chips are my favorite and I feel Lay’s smartly chose this shape because the ridges not only have a pleasant texture, but they are also like “dusty” ledges that herd that flavor powder to a single intense point. It really underscores whatever flavor the chip is carrying.
However, these chips are a double-edged sword. The chips, as always, were crispy and delivered that snap. But the flavor was like a roasted potato with a strong dairy finish, like a sour cream. If there was truffle, it was faint like a ghost. The cereal milk left over from Grape-Nuts has more character. The chip really tasted like a cheddary-sour cream and onion chip.
Don’t mistake my comments for this being a bad chip. If you’re looking for a cheddar/sour cream and onion chip, these hit the penthouse. Yet, I wanted what was promised and the taste of roasted potato, cheddar, and sour cream (loaded baked potato sans bacon?) was not what I had in mind. There’s visible flecks of parsley, which were the only evidence they existed. I was clearly disappointed and gave the bag to my wife, who also remarked on the strong creamy cheddar-like flavor the chips imparted.
Maybe I’m being too harsh, but I can’t help it. Truffle has a distinct and luscious profile. I was excited to see the flavor and I was ecstatic when the photo of those wonderful fries with truffle oil doused on it and parmesan scattered like delicious confetti. My experience with these chips was akin to chatting it up with someone at a bar with moody lighting and when you walk out, you realize it’s your sister. AGGGGHHH! My sister is a decent person but she’s not the person you want to…well, you know.
(Nutrition Facts – 1 oz. – 160 calories, 10 grams of fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 330 milligrams of potassium, 15 grams of carbohydrates, 1 gram of dietary fiber, 1 gram of sugar, and 2 grams of protein.)
Item: Lay’s Wavy Do Us a Flavor West Coast Truffle Fries Potato Chips
Purchased Price: $3.29
Size: 7.75 oz. bag
Purchased at: Target
Rating: 5 out of 10
Pros: Wavy shape is the way to go for a profound flavor. The annual “Do Us a Flavor” promotion. Alexander Fu-Sing’s vintage Kung Fu films.
Cons: The profound flavor is more “sour cream and onion” than truffle and parmesan. The annual scream into your pillow Christmas festivities with your in-laws. Imagining Angie Fu’s warm smile turn to a frown because of these chips.
Took a weird turn there at the end, but OK. I haven’t found these Truffle chips yet, but I’m sure it’ll be boring and underwhelming like the vast majority of these Lay’s Do us a Flavors, except for Wasabi Ginger. Also pls post a pic of your sis. Thanks.
Have you tried a subway they have all the flavors!
Oops meant subway sandwich eatery
You’re not being harsh at all. These things don’t deliver AT ALL in the truffle flavor department. To the point where I thought my bag was part of a bad batch. They just tasted like a slightly herby sour cream and onion. But after seeing a few reviews on them, It’s clear that lays just dropped the ball on this one. Unless we’re looking at some sort of massive manufacturing error where they left out the truffle. I mean, truffle is such a distinct, strong flavor. Even a tiny amount would be noticeable. These have none. It must be a mistake.
Agreed.
These tasted tasted very familiar to me. I struggled to peg the flavor. Where have I tasted these before? Same texture. Same Taste. Then it hit me: In a blind taste test these were IDENTICAL to a wavy chip that Lays already has in their line up: the Roasted Garlic and Sea Salt. Yes, these are an exact replica to them. They may have a touch of Parmesan in them, but with a blind fold, that placebo was long gone, much like my dream of a new chip flavor.
Don’t even get me started on the Gyro. Ugh.
These were drier than Betty White’s ass, and smelled like fish flakes.
I liked the other 3 flavors, but this was extremely meh
None of this year’s flavors have interested me. They all sound gross and not like anything I’d want in a potato chip. Just my humble opinion.
When I first tried these I was a little skeptical but the more I kept eating I actually became addicted and eventually ate the whole bag within 2-3 days. I said they tasted like sour cream and onion with a strong potato flavor? I actually didn’t know how to describe it. Although Biscuits and Gravy was my favorite, these were a close second.
Lay’s, do us a flavor favor – say goodbye to the Truffle French Fry!
the lays chips r called… west coast truffle fries! fyi… there is no French in the name… these chips r so awesomely yum-o!!!
if u looking for a loaded potato flavor chip… mite I suggest trying… Herr’s loaded baked potato chips… these do taste like the real thing~ I really enjoyed the truffle chips and paired off with a French onion dip – made them even better!!!
Absolutely love the Truffle Chips. Can’t seem to find them anymore. I wish they would send more out to the stores.
Love the truffle chips! The flavor is earthy, garlicky but not overdone like so many chips caked in seasonings. My husband and I love them. I’ve seen a lot of comparisons to the sour cream and onion flavor and there is a hint of a creamy buttery taste but these are no where near as acidic as the sour cream flavor.
This was not an impulsive buy. I actually submitted truffle as a flavor in the contest. I was so excited to learn that a truffle flavor had been developed that I just had to have them. I opened the bag and waited for the distinct truffle scent, but it just wasn’t there. I hoped tasting the chip would would turn around my disappointment, but again, no truffle. Please go back to the kitchen on this one and develop a truffle chip thast delivers truffle flavor.