The Impulsive Buy

SPOTTED ON SHELVES: Limited Edition Ritz Ultimate Butter Crackers

Limited Edition Ritz Ultimate Butter Crackers

Even Thinner Wheat Thins. Even butterier Ritz crackers. What’s next? Even Chippier Chips Ahoy? (Spotted by Carla at Winco.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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