Wait. Has belVita been spying on me? I’ve been making belVita biscuit sandwiches with peanut butter or Nutella for a while now. (Spotted by Ben P at Walmart.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.