The Impulsive Buy

SPOTTED ON SHELVES: Gatorade Flow (Kiwi Strawberry, Blackberry Wave, and Citrus Crash)

Gatorade Flow (Kiwi Strawberry, Blackberry Wave, and Citrus Crash)

I didn’t know athletes were clamoring for a smooth finish with their Gatorade. I’ve never said to myself, “Damn, that Gatorade is harsh going down.” (Spotted by Gary A at Acme.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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