REVIEW: Hostess CupCakes Ice Cream

There are few better values in the snack world than Hostess CupCakes. One buck gets you two spongy delights topped with a sheet of chocolate plastic and that oh so beautiful white curl of icing. Name a more recognizable cupcake in the world. I’ll wait.

You’re stumped. I know you’re stumped, because as far as store bought cupcakes go, Hostess has by far the most iconic. I’ve been eating those bad boys since I was crawling.

These days, I’m a huge fan of the orange variety, but I’ll never say a bad word about the classic chocolate version. Especially now that Hostess has decided to release them in ice cream form.

The ice cream flavor is described as “chocolate cake,” but it’s really just a fancier way of saying “chocolate.” This is chocolate ice cream through and through. You’d never think “cake” if you just ate it by itself. That being said, it’s creamy and stacks up fine to other chocolate ice creams I’ve had.

The ice cream is lined with white frosting swirls and chunks of cupcake, and this is where the overall product shined. But also really let me down.

The cake pieces were fine, when I actually found them. I’d say I got a nice chunk of cake one out of every three spoonfuls, but that’s just not enough.

They also tasted more like brownie bites than cake. I could imagine some people will be bummed about that, but I actually loved it. A hard chewy bite of frozen brownie is a texture all its own and they’re something I personally like to top my ice cream with. Still, I’m sure a lot of people are gonna be disappointed they aren’t more “cakey.”

The frosting swirls were also way too sporadic – probably even more so than the cake pieces. Normally I’d chalk this up to a small sample size, but I’ve eaten half the carton so far and the problem has persisted with each bowl.

It’s a shame because the three parts of this ice cream really did taste authentic to its namesake. When I actually got a chunk of cake and a ribbon of frosting on my spoon, I was essentially eating a frozen Hostess CupCake.

I know the cupcakes they’re mimicking here are chocolate, but I almost wish they reversed it and made the base ice cream a frosting-like flavor with chocolate swirls and chunks of cake. They could have at least used a chocolate ice cream mixed with a frosting ice cream to really pound the flavors home. The Twinkies Ice Cream uses a cream based ice cream, why couldn’t this?

So I guess what I’m getting at is that Hostess CupCake Ice Cream is really good if you wanna work for it. You could poke around the container in order to get cake and frosting in each spoonful, but you shouldn’t HAVE to do that. Call me lazy if you’d like, but they skimped on the best stuff and that was a big mistake.

If you like chocolate ice cream with a few brownie bites, that’s pretty much what you’re getting here. I guess the added bonus of tasting a Hostess CupCake every few scoops is nice, but not when the ice cream itself is named after said cupcakes.

In the end, it’s still not bad, but kind of a tease. I found myself thinking I’d rather spend four bucks on eight CupCakes than the ice cream. Actually, if you pick this up, grab some of the CupCakes too and just have them a la mode.

(Nutrition Facts – 1/2 cup (65g) – 180 calories, 70 calories from fat, 8 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 4 grams sat fat, 15 milligrams of cholesterol, 55 milligrams of sodium, 24 grams of carbohydrates, 1 gram of fiber, 20 grams of sugar, and 2 grams of protein.)

Purchased Price: $4.09
Size: 1.5 qts
Purchased at: Target
Rating: 5 out of 10
Pros: When all three flavors mix it tastes just like a Hostess CupCake. Hostess branching out into the ice cream world. Brownie Bites as a topping. Orange Hostess CupCakes. The iconic icing curl.
Cons: Needs more icing ribbons and cake pieces. Chocolate cake ice cream tastes like normal chocolate ice cream. Wish they used an icing-flavored ice cream. Having to work for your flavors.