If a Cheeto isn’t cheese flavored, is it even a Cheeto? Would a Cheeto by any other name smell as sweet?
These questions have puzzled scholars and philosophers for ages. Ok, well at least since 2015 when Frito-Lay first introduced Cheetos Sweetos Cinnamon Sugar Puffs. The brand’s first foray into sweet snacks was, shall we say, a little underwhelming. So imagine my surprise to see that Cheetos Sweetos have multiplied and their new Caramel Puffs have bounced onto grocery store shelves just in time for what Frito-Lay calls the “spring snacking season,” but normal people might call “Easter.”
I imagine that this is all a sneaky ploy by Frito-Lay so that moms and dads – sorry…I mean, Easter Bunnies – everywhere might make room in Easter baskets for some crunchy snacks. Judging by the caramel-induced sugar high that Chester Cheetah seems to be having on the packaging, I imagine that this would be welcomed by children all over the world.
I opened my bag of Caramel Puff Sweetos, and was immediately accosted by a horribly artificial caramel scent, reminiscent of an off-brand candle you’d pick up at a drug store on the way to a birthday party you forgot about. The smell wafted throughout my entire apartment, causing my boyfriend to shriek with disgust from another room.
Each Sweeto is vaguely “Neil Armstrong’s bootprint on the moon” shaped, and is dusted with a heaping helping of brown powder. Surprisingly, unlike regular Cheetos, the powder stays firmly adhered to the Sweeto and doesn’t come off on your fingertips, which I guess is good for keeping astronaut gloves clean.
Preparing for the worst, I popped a Sweeto into my mouth, and was shocked by how quickly the Sweeto dissolved on my tongue like a sickly-sweet breath strip. The artificial caramel flavor is only recognizable for a second, and then is immediately replaced by the taste of corn, which is then further replaced by an off-putting aftertaste. It’s like the Matryoshka doll of bad snack food.
While Chester the Cheetah’s caramel-induced-fever-dream on the packaging would make you think differently, there’s really no fun in eating Sweetos. When it comes down to it, they’re a jazzed up snack that blasphemes Cheetos. Sweetos aren’t sweet enough to earn that name, although I suppose Corntos doesn’t have the same ring to it.
In conclusion, a bag of Sweetos Caramel Puffs in your Easter basket is like the coal in your Christmas stocking. Be a good boy or girl and you’ll get some Flamin’ Hots instead.
(Nutrition Facts – about 25 pieces – 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 16 grams of carbohydrates, 4 grams of sugar, 1 gram of protein.)
Purchased Price: $3.49
Size: 7 oz. bag
Purchased at: Target
Rating: 2 out of 10
Pros: “Look Ma, clean hands!” The Electric Sweetos Acid Test. Making bad Easter puns.
Cons: Eau du drug store candle. Barely discernable sweetness. Incredibly artificial.