REVIEW: Starbucks Unicorn Frappuccino

I thought it was a late stage April Fool’s Day joke, like the Rainbow Drink or possibly a foreign exclusive since only they get the cool, wacky Starbucks drinks. Take a moment to Google “American Cherry Pie Frappuccino” that is available only in Japan, (sigh) of course.

Once the Unicorn Frappuccino finally became official, though, my mind started racing. Would it be made with the tears of unicorns? Has Starbucks finally figured out how to manufacture eternal euphoria? So many questions, but one thing was clear – I absolutely needed this in my life.

The drink is marketed to play up its mythical nature rather than provide too many specifics on its actual composition. I’m glad they didn’t go low budget, though, when sourcing their rainbows as the in-store menu informed me it’s made with only the finest ones. I’ve had cheap rainbows before and they were not very good (very dull in color and lacking intense flavor).

The drink’s actual contents are a crème Frappuccino with mango syrup, a sour-flavored interior drizzle and sour-dusted whipped cream. I couldn’t taste an iota of mango flavor, but I did get intense vanilla and sour notes. It’s as if little extremities of sour patch kids had invaded my vanilla milkshake.

I do applaud Starbucks for thinking outside the box with its creative claims that it changes color and flavor when you stir, although, execution wise, the color transition was very, very subtle and there didn’t seem to be enough of the blue sauce in my drink for it to completely change flavors.

The nutrition facts are frightening since a Venti supposedly contains 76 grams of sugar and 500 calories, but as only a rare treat, they are somewhat understandable. I was very concerned this meant it would be a sugar bomb that was so overly sweet and heavy it would be rendered nearly undrinkable. However, I was pleasantly surprised that it was instead both creamy and pretty delicious.

Overall, though, while this was a gimmicky drink through and through, Starbucks hit it out of the park on creativity and marketing. Seeing the hysteria ensue makes me wonder if it will be destined for a yearly reemergence. I just hope they push the envelope even further, like with a special iridescent straw that would glisten majestically like a horn, which I WOULD CAMP OUT FOR THE DEBUT OF.

Oh and your move, Starbucks Japan.

(Nutrition Facts – Venti – 500 calories, 18 grams of fat, 11 grams of saturated fat, 0.5 grams of trans fat, 55 milligrams of cholesterol, 310 milligrams of sodium, 79 grams of carbohydrates, 0 grams of dietary fiber, 76 grams of sugar and 7 grams of protein.)

Purchased Price: $5.45
Size: Venti
Rating: 9 out of 10
Pros: A domestic Starbucks drink that for once can make international outposts jealous. Not a revolting sugar bomb. Flavor that’s like the offspring of a vanilla milkshake and a sour patch kid. Destined for McRib-like limited edition runs.
Cons: Low budget rainbow sourcing. Nutrition facts that I wish were mythical. No glistening iridescent straw. So-so execution of flavor/color changing nature.