The Impulsive Buy

COMING SOON: Ben & Jerry’s Moo-phoria Light Ice Cream

Ben  Jerry s Moo phoria Light Ice Cream

Update: We reviewed it! Click here to read our review.

Ben & Jerry’s released a bunch of new products last month and this month it’s rolling out a new light ice cream line called Moo-phoria. Each 1/2 cup serving has 140-160 calories and 60-70 percent less fat than regular Ben & Jerry’s flavors. And it does this without using artificial sugar substitutes or sugar alcohols.

But how does Ben & Jerry’s do that? Magic? Science? A deal with the Devil, which I guess could be considered magic?

Moo-phoria pints are available in three flavors:

The new light ice cream line will be available at grocery stores nationwide for a suggested price of $4.89. It will also be available at Ben & Jerry’s online store: store.benjerry.com.

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