I’ve been wondering if the apostrophe was really necessary. An apostrophe indicates missing letters, like in contractions and, I guess, the “Nea” in Neapolitan for this product. I think without the apostrophe it would still be clear that this is a play on Neapolitan. Yes, I’m super boring at parties. (Spotted by Eric S at Stop & Shop.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.
Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.