Flavor innovation is all the rage recently. From mystery Peeps and Oreo to the ever-popular public vote or creation like Lay’s and again Oreo.
Now enter Sparkling Ice’s new Mystery Fruit Flavor Sparkling Water. With so many of the recent mystery entries being food it’s nice to see a beverage brand decide to follow this trend.
This mystery sparkling water has a cloudy-white appearance as to not offer any hints to the correct flavor. A trick color would have been pretty fun, though, as it would play with your mind as you wonder about its true purpose.
Upon opening the bottle, you get an immediate whiff of just citrus. It definitely smells like it could be lemon-lime like (how lame would that be or absolutely genius depending on how you look at it) but it also does have a little something extra as if maybe another fruit is thrown in there. While executing the sniff test, I couldn’t quite put my finger on it.
Before drinking I decided to examine the bottle for any clues to see if the mystery gods dropped any breadcrumbs for us. Look at the back, for example, the question mark graphic contains line art of different fruits.
There’s a lemon or lime or orange, a strawberry, a blackberry or raspberry, some cherries and then one that looks to me like a tomato. Remember a tomato is a fruit, not a vegetable, so it totally counts! How clever!? However, I’m not holding my breath that’s the flavor.
The others are your most basic fruits. LAME. The ingredients list shows lemon juice and green tea extract but they are both trumped by natural flavors as an ingredient. So not much help there either.
Taking my first sip I’m completely underwhelmed. It tastes like, umm, fruit? Again there are the citrusy undertones but it’s hard to pinpoint what else it actually is. I was initially thinking something kiwi but Sparkling Ice already has a kiwi strawberry flavor so it can’t be a recycled one.
Then it hit me.
What’s exotic and different but also kinda kiwi-like? A dragonfruit! As I kept drinking that’s all I thought of, and once I started thinking about it, that’s all I could taste. So that’s my guess.
Overall, it’s a nice tasting zero sugar sparkling water, but I was expecting something more captivating. Just be warned it definitely tastes diet-y as in you can make out the artificial sweeteners from a mile away, but nothing worse than a diet cola.
When the flavor is revealed, I hope it is something more trendy or out there like avocado toast. Just please don’t be lemon-lime coupled with generic fruit, unless it’s an official Sprite or Mist Twist partnership because we all know brand mashups are pretty hot right now. It would be neat and almost make up for the boring flavor.
Almost.
(Nutrition Facts – 8 fl. oz. – 0 calories, 0 grams of fat, 0 grams of sodium, 0 grams of carbohydrates, 0 grams of sugar, and 0 grams of protein.)
Purchased Price: $1.00
Size: 17 fl. oz. bottle
Purchased at: Giant
Rating: 6 out of 10
Pros: Liquid mystery item for once. No color trickery. Pretty good citrus fruity beverage.
Cons: Packaging and ingredients offer no help. Tomatoes and avocados are in fact fruits. TBD for when the flavor is revealed and it’s a huge let down.