QUICK REVIEW: Kit Kat Chocolatory Sublime Ruby (Japan)

What is the Kit Kat Chocolatory Sublime Ruby?

While in Tokyo recently, I made a stop at the Kit Kat Chocolatory store & café and brought home some goodies. Ruby Kit Kats are a new type of chocolate made from unfermented cocoa beans (regular chocolate is fermented). There’s no coloring added, so the dusty mauve tint is the natural shade of the cocoa beans.

How is it?

Ruby Kit Kats smell like white chocolate and taste like a blueberry or blackberry-flavored white chocolate. There’s a prominent cheesecake-style tang.

It’s a tasty Kit Kat, but I expected something out of left field since it’s a whole new category of chocolate. However, it tasted like something I’ve had before. Without the press releases and special packaging, I would have figured it was just another novelty flavor.

The color is lovely. It gives the illusion that it’s more natural than the bright pink most berry items sport these days. Maybe it is since there’s no coloring added?

Is there anything else you need to know?

Wanna know how to spend $42 in a Kit Kat store? This is it. These are ‘spensive – $3.50 for a tiny box. The packaging is so distinctly Japanese – graphically clean and minimalist, carefully wrapping a precious single stick of Kit Kat – as in 1/4 of a standard Kit Kat package here in the US. $3.50 for one finger of a Kit Kat! I was so disappointed, then nauseated by my American-sized gluttony. So I ate another one.

Conclusion:

These are interesting, but no more than any other random flavor variety of Kit Kat. I hope millions weren’t spent developing this new ruby chocolate, because it’s not all that. Try them if they’re easy to get and the price lowers, but don’t bend over backwards to find them.

Purchased Price: 400 yen (approx. $3.52 US)
Size: 12 g bar
Purchased at: Kit Kat Chocolatory main store, Ginza, Tokyo
Rating: 7 out of 10
Nutrition Facts: (12 g bar) 61 calories, 3.6 grams of fat, 2.4-11 milligrams of sodium, 6.5 grams of carbohydrates, and 0.61 grams of protein.