REVIEW: Fillows Creme Filled Cereal (Hershey’s Cookies ‘n’ Creme and Pillsbury Cinnamon Roll)

Can I say that of all the cereal types here-to-now discovered by humanity, stuff-filled cereals by far have the most potential? Yes, I know corn loops, toasted oat rings, whole wheat squares, and (maybe) even sweet seasoned crisped rice all have roles to play in a complete breakfast, but the flavor-stuffed cavities of cereals like Kellogg’s Krave are structurally in another dimension.

Think of them as the chocolate eclairs of the cereal world. Don’t like eclairs? Fine, a creme-filled donut. And thanks to General Mills’ new Fillows cereal, we now have a competitor to Kellogg’s Krave.

Hershey’s Cookies ‘n’ Creme

Call me an overly visual taster, but the appearance of chocolate squares with the promise of a creme filling inside made me expect the taste of Oreo cookies. However, I was massively disappointed when, on the first bite, the cloying taste of nothing but vanilla and sugar assaulted my taste buds. With the oh-so-slightest hint of cocoa on the backend, each square felt like a façade, as if I’d been served a veggie burger instead of a bleeding disc of cow. This marked the high point of my cereal disillusionment for the day.

To be fair, Hershey’s do not make Oreo cookies; they make Cookies ‘n’ Crème candy bars. And with that as a baseline, I tried the cereal again and appreciated it more for its unabashed vanilla sweetness. Still, there are some off flavors going on — notably, an artificial marshmallow taste that really seems to come out in milk. They don’t help the cereal stay true to either cookies ‘n’ creme the bar or the flavor.

That, to be honest, might be part of the problem. Cookies ‘n’ Creme Fillows are too sweet to be enjoyed with milk, and probably on the verge of being too sweet for most people as a snack (full disclosure: I’m not like most people). But at least when eaten dry the cocoa becomes a little more rounded, with a mild but enjoyable Cocoa Puffs flavor. It’s lost in milk, though, which makes the cereal a slight disappointment.

Purchased Price: $3.64
Size: 22 oz. box
Purchased at: Walmart
Rating: 6 out of 10
Nutrition Facts: (3/4 cup) 230 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 40 grams of carbohydrates, 2 grams of fiber, 19 grams of sugar, and 3 grams of protein.

Pillsbury Cinnamon Roll

The legacy of bakery-inspired cereals is a mixed bag. While there are some great ones — such as Kellogg’s bygone Cinnabon cereal — more often than not even the good ones don’t really taste like donuts or french toast or cinnamon rolls.

Let me be real with y’all: Pillsbury Cinnamon Roll Fillows legitimately tastes like a cinnamon roll. What’s more, they might even be better than an actual Pillsbury cinnamon roll.

Like the Cookies ‘n’ Creme Fillows, these are overwhelmingly sweet at 19 grams of sugar per 52 grams of cereal. However, the sweetness feels like a match with the concentrated cinnamon flavor. Even eaten dry, there’s a certain richness in each square, mimicking the gooey buttery interior of a cinnamon roll. This flavor heightened in milk, where the squares take on an indulgent churros appeal.

Granted, when you review cereal you learn to write a lot of vague crap, but let me state this unequivocally: This is the best Cinnamon Roll cereal I’ve had in 30 years of eating processed sugar for breakfast. Buy this.

Purchased Price: $3.64
Size: 22 oz. box
Purchased at: Walmart
Rating: 10 out of 10
Nutrition Facts: (3/4 cup) 230 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 40 grams of carbohydrates, 2 grams of fiber, 19 grams of sugar, and 3 grams of protein.

Overall, it’s good to see General Mills partner with Hershey’s and Pillsbury to join the filled cereal market. While the Cookies ‘n’ Creme flavor doesn’t seem to work in a cereal, they’ve definitely found a winner with the Pillsbury Doughboy. Let’s hope it sticks around.