SPOTTED: Trader Joe’s Light Ice Cream (Joe-Joe’s Cookies & Cream and Chocolate Peanut Butter)

Trader Joe s Light Ice Cream  Joe Joe s Cookies  Cream and Chocolate Peanut Butter

I thought this light ice cream trend would melt away, but its position near the top of the ice cream summit appears frozen for now. (Spotted by Rachel C at Trader Joe’s.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

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