The Impulsive Buy

REVIEW: Cookies & Creme Twix (2019)

Twix Cookies  Creme  2019

What is Cookies & Creme Twix?

Even ‘90s kids may not remember Cookies-N-Crème Twix, released for a short time in 1990. While not as cheeky as Oreo releasing a cookies and crème flavored Oreo a few years back, I have to wonder if Mars R&D had some real inside-the-box thinkers working there back in the 90s. Can a cookies and crème flavored cookie bar distinguish itself in the crowded modern candy market?

How is it?

These mini Twix are the perfect size for popping whole into your mouth, and but I restrain myself and bite one in half. There’s a nice crunch from the chocolate cookie and chocolate flavor from the coating, but the crème doesn’t make much of an impact.

There are little cookie bits inside it, and that seems wrong. There’s already a cookie base! It may seem I’m making a sharing-sized issue out of a bite-sized matter, but it seems representative of the problem with this bar. Instead of making a great creme filling, Mars threw a typical cookie-and-crème filling in and called it a day.

Is there anything else you need to know?

I may razz Mars for its conservative approach to the Twix brand, but in truth I appreciate it. At a time when many manufacturers are in a race to wow consumers with more and more outlandish offerings (did anyone really want Swedish Fish Oreo cookies or Pecan Pie Pringles?), I like that Twix can be counted on to keep it with simple with various combinations of chocolate, cookie, caramel, and maybe peanut butter if we’re feeling frisky.

The problem with Cookies & Crème Twix is that the crème is unremarkable. If it had been able to distinguish itself in some way, this candy bar might work. As it stands, I’d rather have some caramel or peanut butter.

Conclusion:

Cookies & Crème Twix are unexceptional and actually offer a lesser taste experience than the brand’s more typical offerings.

Purchased Price: $2.98
Size: 9.7 oz. Sharing size bag
Purchased at: Walmart
Rating: 3 out of 10
Nutrition Facts: (3 cookies) 150 calories, 8 grams of fat, 4.5 grams of saturated fat, 0 milligrams of cholesterol, 65 milligrams of sodium, 18 grams of carbohydrates, less than 1 gram of fiber, 13 grams of sugar (including 12 grams added sugar, and 1 gram of protein.

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