The Impulsive Buy

REVIEW: Keebler Limited Edition Birthday Cake Chips Deluxe Cookies

Keebler Limited Edition Birthday Cake Chips Deluxe Cookies Package

What are Keebler Limited Edition Birthday Cake Chips Deluxe Cookies?

They are Keebler’s Chips Deluxe Cookies with not only milk chocolate chips but also white chocolate chips and candy sprinkles.

Sometimes birthday cake-flavored products are released to celebrate the significant anniversaries of a brand or company. Even though Keebler turned 167 years old last month, I don’t think these commemorate that. But now that I think about it, it was about a year ago when Nutella-maker Ferrero purchased the Keebler brand from Kellogg’s.

So Happy First Anniversary Under Ferrero, Keebler!

How are they?

I’ve had a lot of birthday cake-flavored products since the introduction of Birthday Cake Oreo in 2012. Most of them have a similar flavor profile — frosting and/or a little chocolate or golden cake batter flavor. That’s the standard my taste buds expect when it comes to the flavor. But these cookies are, let’s just say, a different take.

They certainly do look the part with the colorful sprinkles providing a festive cake-like appearance. But when I eat them, why do my taste buds think of coconut? I mean, it’s faint and doesn’t happen with every bite, but it’s a bit odd. Maybe it’s the sprinkles, white chocolate, something baked into the cookie dough, or a combination of them causing that.

While these don’t remind me of birthday cake, they also don’t taste like chocolate chip cookies. I occasionally notice the milk chocolate, but with the mingling of other ingredients, they’re more of a nondescript tasting cookie. They’re not bad per se, but I can’t say I love them.

Anything else you need to know?

This review was posted on this site’s 16th birthday. I really should’ve made reviewing a birthday cake-flavored product on this day an annual thing. Maybe this review will start that. Or perhaps this is the last year?

Also, when was Ernie the Elf replaced with android Ernie the Elf?

Conclusion:

Keebler Limited Edition Birthday Cake Chips Deluxe Cookies look festive, but there’s no party in my mouth when I eat them.

DISCLOSURE: I received free samples of the product. (Thanks Keebler!) Doing so did not influence this review.

Purchased Price: FREE
Size: 9.5 oz package
Purchased at: Received from Keebler
Rating: 5 out of 10
Nutrition Facts: (2 cookies) 160 calories, 9 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 120 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 8 grams of sugar, and 1 gram of protein.

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