What is the Chocolatey PayDay Bar?
One of the simplest candy bars gets a new(ish) makeover. PayDay’s signature salted peanuts and caramel get dunked in chocolate for a new bar that looks awfully familiar.
How is it?
Unwrapped, you could have fooled me into believing it’s a Baby Ruth, a candy bar I think very fondly of that doesn’t get enough love. In a world full of Snickers and Nutrageous, there’s only so much room for the chocolate-peanut combo, but PayDay isn’t afraid, and its take is quite good.
What makes this bar different from the one it looks identical to is the absence of nougat. While PayDay’s signature core is certainly nougat-adjacent, it isn’t quite as sweet. It’s a bit richer with a roasty caramel flavor coming through. The chocolate is typical Hershey’s quality, which is totally serviceable (“chocolatey”), but what allows this bar to stand out is its saltiness.
While not overwhelmingly salty, the savory and sweet balance is much better than your average super sweet wrapped confection. I really like the way the salt activates the chocolate and complements the fatty nuts.
Anything else you need to know?
I’ve always enjoyed the original PayDay but found it to be a bit one noted after a couple of bites despite its fun soft yet crunchy texture. The chocolate coating takes care of that problem and makes it more of a classic sugary experience.
Conclusion:
While this new(ish) treat certainly isn’t reinventing the wheel, it’s a combination of familiar and delicious flavors that any Snickers-lover will definitely enjoy.
Purchased Price: $1.47
Size: King Size (3.1 ounces)
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (1/3 pack) 140 calories, 8 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 55 milligrams of sodium, 16 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, 3 grams of protein.
In the 80s-90s there was a chocolate covered Payday then too, tho it seems to have been forgotten. Maybe it was regional?
Chocolate is different from chocolatey. If it’s labeled “chocolatey”…it’s faux chocolate according to the FDA.
Fucking AMAZING!!!
It was overwhelmingly sweet and did not taste at all like chocolate. Very disappointing.
I like it. It is a little difficult to find as they are selling off the shelves, but worth getting if you can find one.
I am 67 years old and a Snickers bar has always been my candy bar of choice, until now. This is my sold out “1” choice. In fact, I went back to the store this morning and bought all they had to insure I could have one when the need/desire arose for one!
I am so glad they are now making the chocolatey payday. I remember the chocolate payday when I was a little girl.