The Impulsive Buy

COMING SOON: Nestle Coffee mate Unlocked

Coffee mate Unlocked

Nestle Coffee mate wants to make your coffee taste more like coffee with its upcoming Unlocked creamer line.

Wait. What?

According to Coffee mate, “Inspired by the unique characteristics of various coffee blends, Coffee mate Unlocked cuts any bitterness of traditional black coffee, while adding a creamy richness and the taste of a gourmet roast to your mug.”

So I guess it wants to turn bad or mediocre coffee into better coffee. For example, let’s say your office offers free coffee, but it’s from a machine that doesn’t get cleaned as often as it should, making it taste, well, off. It sounds like Nestle Coffee mate Unlocked might be able salvage that coffee by making it taste better, but make it still taste like coffee.

There will be two varieties available — Classic Colombian and Italian Espresso.

The former has the taste of a medium roast with flavors of richly roasted beans and bright, fruity notes, combined with creamer richness. The latter has subtle cocoa notes, smoky aromatics, and a creamy texture that bring a dark roast richness to coffee.

Both will be available in 32 fl. oz. bottles with a suggested price of $3.79. Unfortunately, Unlocked can’t save our coffee until it starts being sold in grocery stores and mass retailers nationwide beginning in January 2021.

Thanks to Coffee mate for the news and images!

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