What are White Chocolate Sugar Cookie M&M’s?
M&M’s is taking a softer approach to the Christmas creep this year. “Sugar cookies are year-round favorites, right? They’re sugar cookie flavored. No big deal. Just a little red & green sugar on the bag…oh, and Red’s wearing a little Santa hat. Shhh, it’s okay. Just buy the small pack. We know it’s too early, but you want to try it, don’t you? Yeah, put down that candy corn…”
This is one of those flavors that seems like it should have existed already, but – surprise! – has somehow escaped the novelty flavor grinder until now. They have crispy rice centers – I believe this is the first time we’ve seen a white chocolate/crispy center combo (correct me if I’m wrong). They’re the standard M&M’s size and come in the usual holiday red-green-white candy coating color combination.
How are they?
These were delicious – the creamy white chocolate worked really well with the crispy rice center. The crunch gave them the texture of thin sugar cookies. I inhaled the first single-sized bag without even realizing I’d eaten them all. Dangerous.
They didn’t quite capture the flavor of sugar cookies, however. I wanted to taste the “bake” here – caramelized sugar, butter and flour. I didn’t get any of that. They tasted, to me, like a fantastic white hot chocolate I used to buy cups of every winter at a defunct, ritzy grocery store in Manhattan. It was milky and thickly sweet with white chocolate. These M&M’s were exactly like that – more like milk that might have had a sugar cookie dunked in it, but definitely a pound of white chocolate. I had to ding them for not being what they claimed. If they were called M&M’s White Hot Chocolate, they’d rate higher.
One other tiny thing – I did wish there were some red and green sprinkles inside to give the centers some color, but not a deal breaker. Just a sprinkle-obsessed request for next time.
Anything else you need to know?
Not sure if it’s sabotage or synchronicity, but Hershey’s also has sugar cookie-flavored Kisses hitting shelves as well. 2020 will go down in history as the Year of the Sugar Cookie!
Conclusion:
If you’re here for wonderfully tasty M&M’s, come right in. If you’re here for sugar cookie flavor, buy a box of sugar cookies.
Purchased Price: $1.09 (on sale)
Size: 1.35 oz bag
Purchased at: Duane Reade by Walgreens
Rating: 8 out of 10
Nutrition Facts: (1 pack) 180 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 60 milligrams of sodium, 27 grams of carbohydrates, 0 grams of fiber, 23 grams of sugar, including 21 grams of added sugars, and 2 grams of protein.