Full disclosure: This review will be partially about Ben & Jerry’s The Tonight Dough Chunks, but mostly a new product pitch to the folks at Ben & Jerry’s.
But before I present a PowerPoint slide deck of my idea, I should probably get the review out of the way.
If you’re not familiar with the ice cream flavor, it features caramel and chocolate ice creams with chocolate cookie swirls and gobs of chocolate chip cookie dough and peanut butter cookie dough. But the pouch above has a mixture of chocolate chip cookie dough and chocolatey coated peanut butter cookie dough chunks.
Is this two cookie dough chunk combination delicious? Absolutely.
But having had almost every single type of Ben & Jerry’s dough chunks, I have to say there’s nothing that really makes it stand out from the other varieties. The two are pretty much the combination of others but in one pouch.
Yes, if you want to get technical, there’s no chocolatey coated peanut butter cookie dough chunks variety. But the peanut butter chocolate chip dough chunks are basically the same thing. If you like those two, there’s no reason why you wouldn’t like this. Although, when I snacked on this, I popped into my mouth one of each simultaneously, and sometimes there was be a solid nutty punch, and other times it’s hard to notice the peanut butter flavor.
But with that said, as much as I enjoy edible cookie dough, I can’t help but feel myself getting bored of it. Yes, there have been several flavors, but how many more different dough chunks are there left? Maybe it’s time to change things up a little.
Now let me get to that PowerPoint I promised…Wait, this projector only has a VGA port. Seriously. Am I in the 90s? Does someone have a VGA to HDMI adapter? No one? Well then, I guess you won’t be treated to my 85 slides about what I’m about to propose to Ben & Jerry’s. Instead, it’ll be 85 words.
Ben & Jerry’s should sell bags of its edible cookie dough with its non-dough mix-ins. It could be called Mix-In Mashups (feel free to use that, Flavor Gurus). For example, I think it would be great to combine the fudge-covered waffle cone pieces in Americone Dream with the company’s chocolate chip cookie dough chunks. It would be a contrast of textures with the cone’s crunch and the cookie dough’s squish. Or maybe have a bag with cinnamon bun dough and fudge brownies.
I might never get my Mix-In Mashups, so I guess I’ll have to settle for the perfectly fine Ben & Jerry’s The Tonight Dough Chunks and all the others in the edible dough bites line.
Purchased Price: $4.59
Size: 8 oz pouch
Purchased at: Target
Rating: 6 out of 10
Nutrition Facts: (2 tbsp/28 grams) 120 calories, 4.5 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 60 milligrams of sodium, 19 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, and 1 gram of protein.
WOW–I think this is a truly >great< idea. I would love to customize a lot of things–DQ Blizzards, for one. How hard can it be, logistics-wise? Surely it would more than pay off. I love chocolate things and I love caramel things, and I love chocolate + caramel things, but there is a dearth of caramel-only or butterscotch-only things. I have resorted to buying various brands of vanilla ice cream and adding Ghirardelli Caramel syrup, but this only covers the ice cream family. And it doesn't explore all the many options I can imagine, like caramel ice-cream with toffee chunks or peanut butter ice cream with caramel bits. Can't you imagine a caramel-coated Whopper malted milk ball? Or a butterscotch coated toffee slab? You see my problem? Customized Mix-in Mashups would help. May the powers that be hear our cry!
The half baked dough variety DOES have brownie pieces – not brownie dough – in it. I think they are aware, but, perhaps just need to expand that concept.
they look as unimpressive as Jimmy fallon’s jokes
Why do I fake laughing uncontrollably after eating these?