Goldfish is partnering with hot sauce brand, Frank’s RedHot, to offer a hot sauce-flavored version of The Snack That Smiles Back.
According to the cracker brand, this limited edition snack is made with the classic hot sauce ingredients that RedHot fans know and love, which include vinegar for acidity and a premium blend of aged cayenne peppers for the perfect mix of flavor and heat.
Goldfish Frank’s RedHot crackers will arrive on shelves at retailers nationwide for a limited time only starting May 2021, while supplies last, with a suggested retail price of $2.49 for a 6.6 oz bag.
But if you want a chance to get a bag before the snack hit stores, go to the @GoldfishSmiles Instagram story to unlock and use the custom AR (augmented reality) filter, tag @GoldfishSmiles in your story, add #Sweepstakes, and post it. Winners will receive a DM from the Goldfish Instagram account.
(Thanks to Goldfish for the info and images!)
Interesting and unexpected collaboration. I wonder if this is an attempt to position them in a more adult/”grown-up” market, as I can’t help but think of Goldfish Crackers as a more child-centric snack cracker. (Though, having said that, I readily admit that I still like them…and I am well into adulthood.)