The Impulsive Buy

REVIEW: Starburst Airs Gummies

Starburst Airs Gummies Bag

What are Starburst Airs Gummies?

Here it is, folks, the collaboration between Starburst and Nike that we’ve all been waiting for!

Nah, it’s actually just a new weird spin on Starburst flavored gummies.

How are they?

I guess I should just jump right into it – I think I hated these.

“Hate” is a strong word I try to avoid using, but these things stink.

The entire “air” concept sold me on the spot. I anticipated a unique texture that landed somewhere between those gourmet confectionary marshmallows and gummy bears. I got that, but they were few and far between.

They LOOK pillowy soft, but most of them had the bite of an expired peach ring. Not sure if this makes sense, but the texture was begging for a crystallized sugar coating. That’s the only way that texture succeeds for me.

For every piece I thought delivered on the name, there were five that were a chore to chew. Some were like Gummy Savers, and some had a dryness to them like the chewy Sea Turtles from Trader Joe’s, which aren’t great, but at least correctly have sugar. It’s like they couldn’t decide which texture to go with, so they just ran the gummy gamut.

The “best” pieces were similar to Haribo Watermelons, which are infinitely better.

Anything else you need to know?

It wasn’t just the texture that threw me off.

The gummies smell exactly like Starburst, but something about the over-chewing reduced the flavor by about 30-40 percent. These just don’t have the Starburst pop I’ve grown to love.

I know it’s blasphemous to most, but I think Cherry is the worst main Starburst flavor by far, and it was awful here. Strawberry never fails, and I happen to really like the two citrus flavors. Lemon was probably the best, and it seemed to be the softest overall. No idea why, but finally, some justice for Lemon.

Even the pieces I kinda liked that leaned closer to marshmallow were still weak in flavor and left a film on my teeth.

Conclusion:

I can’t remember the last time I couldn’t put a snack down simply because I wanted to like it. I was trying to will it, but they just never got there.

Starburst has tried many different texture varieties (these, regular gummies, jelly beans, those straw things, etc.) and has never matched the originals. With that said, I think Airs are easily the worst Starburst candy product to date. Don’t even bother.

Purchased Price: $2.18
Size: 4.3 oz
Purchased at: Walmart
Rating: 3 out of 10
Nutrition Facts: (6 pieces) 100 calories, 0 grams of fat, 55 milligrams of sodium, 24 grams of total carbohydrates, 20 grams of total sugars, and 1 gram of protein.

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