REVIEW: CinnaGraham Toast Crunch Cereal

Fresh off the success of Apple Pie Toast Crunch, General Mills brings us another variant in the TC family, CinnaGraham Toast Crunch.

Hang on, IS this in the Toast Crunch family?

According to the front of the box, yes. According to me and the ingredients section of the Nutrition Facts, this is Golden Grahams’ kin. I guess the inclusion of cinnamon and the extreme popularity of Cinnamon Toast Crunch make marketing this as a TC spinoff the right call but let’s give Golden Grahams some credit! It’s an excellent cereal and deserves to crawl out from beneath the rug it’s been swept under long enough to introduce its sibling, CinnaGraham. Hi CinnaGraham, the pleasure is all mine.

I’m a big fan of Cinnamon Toast Crunch and Golden Grahams and vastly prefer cinnamon graham crackers to regular (unless I’m making s’mores, in which case I prefer the traditional route because some things shouldn’t be messed with – get your peanut butter cups away from my campfire) so the announcement of this variety had me pretty excited.

Opening the bag, I noticed the traditional cinnamon swirl on each square. But there is a darker appearance to these pieces, and the aroma is surprisingly deep and rich, smelling a whole lot like a cinnamon bun. I’m not sure if this is because I was expecting the pieces to taste closer to regular Cinnamon Toast Crunch, but I was bemused by how much these actually seemed texturally similar to graham crackers, both eaten plain and once doused in milk.

Comparing the ingredients, CinnaGraham uses corn meal where the original uses rice flour, and CG contains baking soda and brown sugar syrup. Golden Grahams also utilizes this corn meal, baking soda, and brown sugar syrup formula, which apparently does a great job mimicking graham crackers even though real graham crackers have no corn in them.

This cereal feels denser and richer than a bowl of Cinnamon Toast Crunch, even though the serving size and caloric content are the same. I think if I had any self-control, I’d be inclined to consume a smaller bowl of this just because it feels more indulgent and filling than the lighter rice flour type. It tastes like a bowl of dessert, and I could see that being too much for some people. Since I’ve already eaten half the box in the course of one session, I am clearly not one of those people.

The brown sugar/molasses notes really come through here and a hint of honey is present also, further reinforcing the graham cracker flavor. The cereal behaves in milk as your typical Toast Crunch or Golden Grahams would and it’s too tasty to eat slowly, so getting soggy isn’t an issue.

The milk left behind is a deeper shade than with your classic Cinnamon Toast Crunch and with a more intense flavor to match. I saw this as a positive and have really high praises for this cereal overall. I think General Mills aced both the texture and flavor profile, and I hope this stays on shelves because it’d definitely go into my regular rotation.

Purchased Price: $5.29 (This seems too expensive but is probably just because it’s new)
Size: 12 oz box
Purchased at: Jewel-Osco
Rating: 10 out of 10
Nutrition Facts: (1 cup without milk) 170 calories, 4 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 32 grams of total carbohydrates, 2 grams of dietary fiber, 12 grams of sugar including 12 grams of added sugar, and 2 grams of protein.