The Impulsive Buy

REVIEW: Hershey’s Vanilla Frosting Kisses

Hershey s Vanilla Frosting Kisses Bag

What are Hershey’s Vanilla Frosting Kisses?

The latest Kiss from Hershey’s is a creme-filled variety that seeks to make up for all the times you’ve rushed to a tray of assorted cupcakes at a schoolmate’s birthday party in a backyard, classroom, or Discovery Zone only to find that the more agile kids beat you to your favorite flavor, chocolate cake with vanilla frosting.

How are they?

I was the kid who would throw elbows to avoid possibly ending up with chocolate cake with vanilla frosting, but I’ve since learned the error of my ways and have to say these were yummy! Like other creme-filled Kisses, the texture was more like a truffle, with a nice snap from the chocolate. The creme had the right amount of buttery richness to make it taste like canned frosting, and the flavor kept itself separate enough from the taste of the milk chocolate shell to call to mind the experience of eating a cupcake that looks like the one on the package. Adding to that experience, Hershey’s even wrapped each Kiss in adorable plaid foil that looks like the pattern on a baking cup.

Anything else you need to know?

From the flowers and butterflies on the bag to the colors that were selected to crisscross on the foil, these Kisses are clearly being marketed as a spring product. But I’m confused why this flavor was chosen as something season-specific.

Speaking of season-specific, the back of the bag had a recipe for “springtime KISSES surprise brownie bites.” Although, “recipe” might be too strong a word since it was more like instructions for rolling premade brownies around Vanilla Frosting Kisses. I haven’t tried it yet, but I’m sure the creme would pair nicely with a brownie, and it seems like a fun family activity to do with children.

Conclusion:

Arguably the most important conclusion I reached when trying these Kisses was how much more often I was presented with free cupcakes in my youth than in adulthood, and we really didn’t know how good we had it cupcake-wise as young’uns. The second most important was that these Kisses are pretty good! Don’t let your childhood cupcake preferences keep you from trying these.

Purchased Price: $4.39
Size: 7 oz. bag
Purchased at: CVS
Rating: 7 out of 10
Nutrition Facts: (7 Kisses) 160 calories, 9 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 45 milligrams of sodium, 19 grams of carbohydrates, 0 grams of dietary fiber, 19 grams of sugar, and 2 grams of protein.

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