The Impulsive Buy

REVIEW: Dairy Queen S’mores Shake

Dairy Queen S mores Shake Cup

What is Dairy Queen’s S’mores Shake?

DQ’s latest shake mimics the flavors of the classic campfire treat. It has vanilla soft serve blended with marshmallow topping, chocolate flakes, and graham cracker bits.

How is it?

The first thing I tried to figure out was what the little grainy pieces were. They were so tiny that I couldn’t discern much flavor. Were they chocolate bits or graham cracker bits? When I had drunk more of the shake and could see beyond the whipped topping, it was clear that the really tiny bits were the graham and the larger flakes were chocolate.

Flavor-wise, it’s a giant marshmallow-flavored kick in the face. There’s no subtlety here, not that I wanted any. The graham bits and chocolate flakes added enough texture to create a nice mouthfeel, but the marshmallow flavor of the product still overwhelmed the graham and chocolate notes. Strangely as I got deeper into the shake, the chocolate pieces were bigger, and it added more chocolatey-ness to the experience.

This is a thick shake, so thick that I sometimes had trouble sucking it up with my straw. This isn’t Wendy’s Frosty “Give up on straws, you need a spoon here” territory, but it’s getting there.

For some reason, this shake didn’t strike me as being as addictive as the shakes from Five Guys, currently my go-to for milkshakes. It’s good, but it just doesn’t have that same “OMG I have to shovel this in my face immediately!” quality. What’s the secret? Perhaps the quality of the base dairy product? Clearly, I need to do more research on this topic and drink many, many more shakes — for science.

I should note that the shake is very sweet, but let’s be honest: I’m a person who reviews milkshakes from Dairy Queen. If “too sweet” were ever an issue, I probably would not be in the milkshake-review game.

Anything else you need to know?

Dairy Queen’s website tells us that “One sip and you’re sure to be left wanting s’more,” so you can be satisfied that no opportunity to make that old-as-the-hills pun was spared. It’s not a lie though; I finished my whole shake and I still kind of want s’more. Having any more at this point would probably make me sick, but I still want it.

Conclusion:

The S’mores shake is a very respectable attempt to turn the gooey, classic summer snack into a drinkable delight. It’s a little one-note, but fortunately it’s a tasty note.

Purchased Price: $4.79
Size: 8 oz (small)
Rating: 7 out of 10
Nutrition Facts: 640 calories, 32 grams of fat, 21 grams of saturated fat, 1 gram of trans fat, 40 milligrams of cholesterol, 240 milligrams of sodium, 77 grams of carbohydrates, 1 gram of fiber, 64 grams of sugar, and 12 grams of protein.

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