What are M&M’s Munchums?
M&M’s has taken a fancy new natural approach by kicking the candy coating to the curb in favor of a crunchy baked shell.
How are they?
They’re one of the five best M&M flavors I’ve ever had.
Let me walk that back a little…
These are clearly different from the usual M&M, but I don’t care; they destroy most of them, especially the classic brown bag originals.
These are not so much pieces of candy as they’re tiny little chocolate chip cookie balls, and they’re good chocolate chip cookies at that.
They start with a chocolate crispy core, which I was already pumped about as Crispy M&M’s are also in my top five. The core is encased in the standard chocolate, but the real marvel here is the shell, which has a perfectly crispy baked flavor that reminded me of a Famous Amos-type cookie.
Now you’re probably thinking, “So what, plenty of cookies use M&M’s,” and you’re right, but I just found this inverse to be much more exciting. I don’t know why, but I really loved the flavor of this bite-sized “candy.” Usually, if M&M’s releases a flavor with the promise of “cookie,” it would taste like an M&M with a hint of that cookie’s flavor. These taste like cookies without even really promising that.
Anything else you need to know?
I’ve never actually had Keebler Gripz, but I recall a similar product from my youth. They were just little tiny chocolate chip cookies in a pouch, and my Googling has brought no help. Anyway, that’s what I ultimately walked away thinking of. These taste like an upscale, more chocolatey version of those with a much nicer crunchy texture.
If you can’t tell, I really dug the shell. I even think the colored “M” on the tan shell looks great.
These could be a reinvention of the M&M wheel. I could also picture these being a truly elite ingredient in a great trail/snack mix.
Conclusion:
I hope these expand on shelves and everyone gets to try them. They should really market these. Introduce a “Baked” M&M character to the revamped lineup. Give him little dreads and a goatee. Eh, maybe that’s a literal pipe dream.
Either way, these are legit. They also come in a salted caramel flavor if you’re lucky enough to find them.
UPDATE: By luck, my aunt had the Salted Caramel Munchums at my family’s Easter get-together! It is with great regret that I inform you they taste like a cheap salty café latte absorbed in a piece of cardboard. I cannot believe the stark difference between the two flavors. Don’t even bother with the Salted Caramel, and just get the Milk Chocolate flavor.
Purchased Price: $3.49
Size: 4.94 oz pouch
Purchased at: Wegmans
Rating: 9 out of 10 (Milk Chocolate), 3 out of 10 (Salted Caramel)
Nutrition Facts: (1 oz, 14 pieces) 120 calories, 5 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 95 milligrams of sodium, 20 grams of total carbohydrates, 9 grams of total sugars, and 2 grams of protein.
Is the shell crispy or crunchy (assuming there is a difference)? The bag says crunchy, but you use both (“the shell, which has a perfectly crispy baked flavor” and later “a much nicer crunchy texture”).
I will probably try a these based on the strength of the review, but I still can’t shake the expectation that these are just extra Crispy M&Ms (which I don’t love as much as Vin does).
i guess i’d say the shell is crunchy and the center is crispy. i never really thought about how big a difference there is between words.
These look fantastic. I loved the little Keebler Gripz cookies and also cannot remember the name of the drops you were referring to but they were a favorite of mine as well.
Are they anything like PB Crisps?
man, i wish. they’re not. still chasing those all these years later
Were the mini cookies you’re trying to remember Keebler Tribbles?
wow, maybe. they don’t look familiar though