The Impulsive Buy

REVIEW: Goldfish Old Bay Seasoned Crackers

Goldfish Old Bay Seasoned Crackers Bag

What are Goldfish Old Bay Seasoned Crackers?

Goldfish’s latest limited edition drop brings Old Bay seasoning to the cracker aisle! If you’ve never had it, it’s a signature blend of 18 herbs and spices. It was invented in Baltimore, Maryland, for steamed crab, so I still immediately associate it with seafood, crawfish boils, etc. But, it’s truly the bomb on everything — including Goldfish crackers.

How is it?

I expected it to be a bright orange cheddar cracker because of the image on the front. But it was actually pale and oyster cracker-esque. It still worked well, though!

While the seasoning coverage looked sparse and inconsistent, it was super flavorful. It was true to Old Bay’s aromatic start with a generous punch of salt, tempered by a backdrop of slight sweetness. It peaked at a high note of celeriac and ended with a bit of heat on the back of my tongue. This flavor journey also came with Goldfish’s gummy goodness that gets stuck in your molars when you eat ’em by the handful.

However, I noticed that almost none of my fish-shaped crackers smiled back. I truly find delight in the “snack that smiles back,” and I expect it with all Goldfish crackers. So, I dumped out the bag and flipped each one over – only to get a sad dimple or half-smile here and there.

Yes, I’m fully aware that this doesn’t affect the taste, but it does have an outsized impact on my joy of eating these crackers.

Anything else you need to know?

The simplicity of the packaging is stunning. The designers really brought forward the yellow and red colors of the Old Bay tin can. I could spot it easily five feet away from where it was sitting on display.

Conclusion:

Since this is Goldfish and McCormick’s second collab (the first time was Frank’s RedHot), and I believe good things come in threes, I’m sure we’ll have another one to look forward to. Would French’s Seasoned Goldfish be too polarizing?

Purchased Price: $1.98
Size: 6.6 oz bag
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (55 pieces or 30 grams) 140 calories, 6 grams of fat, 0 milligrams of cholesterol, 310 milligrams of sodium, 19 grams of carbohydrates, 0 grams of sugar, 0 grams of fiber, and 3 grams of protein.

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