The Impulsive Buy

REVIEW: Twix Cookie Dough Ice Cream

“My goodness, the cookies are crunchy!”

Those were the first words to pop into my head after tasting a spoonful of Twix Cookie Dough Ice Cream. It wasn’t, “Dear Lord, the caramel swirl is so gooey!” Or, “Hot skippity damn, the cookie dough bites are so cookie dough-y!” Or, “Oh my, the vanilla flavored reduced fat ice cream with artificial flavor added is so creamy!” The Twix caramel cookie bar pieces shouldn’t be the most memorable components of this new ice cream from Mars, but they are to me, and that’s probably not a good thing.

However, I do have to say they’re crunchier than the actual cookie in a Twix bar. Granted, I did get this pretty much straight from the factory, thanks to Mars. Also, while they’re chocolate-coated and apparently have caramel, I didn’t taste either. Maybe their crunch might be distracting me from noticing.

Despite the caramel swirl and the crunch from the Twix cookie pieces, I couldn’t shake the thought that this tasted like a typical chocolate chip cookie dough ice cream. The cookie dough bites have the same flavor and soft, gritty texture as they do from other brands. But while they’re somewhat plentiful, their size isn’t impressive compared to the gobs in a pint of Ben & Jerry’s Chocolate Chip Cookie Dough.

“Vanilla flavored reduced fat ice cream with artificial flavor added” isn’t the most tantalizing string of words, but the sweet and creamy vanilla base does the job of allowing the cookie dough flavor to come through whenever your spoon scoops one up.

Twix Cookie Dough Ice Cream is adequate, and I happily ate the entire pint to satisfy my sweet tooth. But I wish this had chopped Twix Cookie Dough Bar pieces with the cookie dough bites. That might’ve helped make this pint a bit more memorable.

DISCLOSURE: I received a free product sample from Mars. Doing so did not influence my review.

Purchased Price: FREE
Size: 16 fl oz
Purchased at: Received from Mars
Rating: 6 out of 10
Nutrition Facts: (2/3 cup) 220 calories, 9 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 20 milligrams of cholesterol, 110 milligrams of sodium, 32 grams of carbohydrates, 0 grams of fiber, 27 grams of sugar (includes 17 grams added sugar), and 3 grams of protein.

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