SPOTTED: Reign Storm Energy Drink

Marvo Spotted on Shelves
Reign Storm Energy Drink (Peach Nectarine and Harvest Grape)
Reign Storm Energy Drink (Valencia Orange and Kiwi Blend)

These have no sugar, 10 calories per can, vitamins to support immune health, ingredients to accelerate metabolism, and 200 milligrams of plant-based caffeine. (Spotted by @goatheadjp at Rouses Market.)

8 thoughts to “SPOTTED: Reign Storm Energy Drink”

  1. If that isn’t a marketing deal it should be. Seattle Reign is our women’s soccer team and the Storm is our women’s basketball team.

    1. Again, with crying “pretentious”?

      Aside from seemingly randomly throwing that word around:
      It’s a proven fact that more descriptive product names…particularly in the CPG (consumer-packaged-goods) sector…lead to higher sales volume. And, yes, I would know: I work in market research, with a specialization in CPG packaging and branding.

    2. Valencia oranges are a specific kind of orange. Kiwi Blend is fairly straightforward, and I’ve seen drinks use the word “blend” in their title my entire life. Peach and nectarines are two different kinds of fruit. Harvest grapes makes me think of grapes that were picked fresh from a garden. It’s insane to pretend that any of these names are even remotely pretentious. They’re all extremely basic.

        1. No but I think “harvest grape” is a pretty straightforward name with a clear meaning, and I think calling it pretentious is really silly.

    3. No but I think “harvest grape” is a pretty straightforward name with a clear meaning, and I think calling it pretentious is really silly.

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