The Impulsive Buy

REVIEW: Kellogg’s Eggo Chocolatey Chip Banana Waffles

What are they?

In a riff on its classic frozen toaster waffle, Kellogg’s brings banana flavor and mini chocolate chips to the breakfast table.

How are they?

Let me address this question with the help of a fun banana fact: a bunch of bananas is called a “hand,” and one banana from that bunch is referred to as a “finger.” Knowing this, I’d liken the amount of banana flavor in each Chocolatey Chip Banana Waffle to a “hangnail.” That is to say, it is very small.

Upon opening the package, the frozen waffles have a wonderful, natural banana smell. (Per the list of ingredients, banana powder is used to achieve the product’s flavor.) Somehow, toasting the product loses this essence. The prepared waffle has the buttery quality of the Homestyle flavor, with satisfyingly crispy ridges and a softer center. However, the banana taste is very mild, appearing once every few chews, and seems to be the most concentrated around the perimeter. This reminded me a little of eating the crust of over-baked banana bread: you know there is banana hidden in the crispiness, but it is a shadow of what it once was.

The package recommends adding maple syrup or chocolate sauce for an extra treat. I added a touch of the former, resisting the primal urge to fill each square neatly and evenly with syrup. Alas, even a small amount of syrup drowned out the already-minimal banana flavor.

The chocolate chips scattered throughout the waffle are small but effective in adding flavor without overwhelming sweetness. Still, the product tastes bland overall, given its promise. I wonder if the banana flavor would have been better executed as part of Eggo’s Thick and Fluffy variety.

Anything else you need to know?

At first, I thought “Chocolatey Chip” was a typo for “Chocolate Chip.” Chocolatey is a fun word to say, but it feels awkward in print. I wondered if the word choice implied the use of a substance that cannot be classified as chocolate and sounded more appealing than chocolate-esque, chocolate-ish, or chocolate-like. The ingredients list includes simply “chocolate,” so consider my rhetoric-driven suspicions unfounded.

Conclusion:

Although the convenience, price, and nostalgia factor of the Eggo line can’t be beat, Chocolatey Chip Banana Waffles lack promised flavor, making them easy to l’eggo.

Purchased Price: $3.49
Size: 12.3 oz package – 10 waffles
Purchased at: Giant Eagle
Rating: 5 out of 10
Nutrition Facts: (per 2 waffles) 200 calories, 7 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 320 milligrams of sodium, 32 grams of carbohydrates, 1 gram of fiber, 8 grams of sugar, and 3 grams of protein.

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