General Mills is rebranding its fruit snacks to suit the modern era of lunchbox-toting kids and teens, but in the case of these Mystery Flavor Fruit Roll-Ups, it feels like it went with such a ’90s vibe that it’s targeting the parents and not the offspring. This pack leans entirely on a “weird green guys from outer space” theme that I can’t imagine resonating with today’s kids. But what do I know? The packaging is metallic, and I’ll be damned if weird alien cartoons and shiny things don’t intrigue me.
The pack includes two flavors, Mystery and Solar Melon. I was briefly disappointed that half of these were melon because it gives you fewer chances to guess the mystery flavor. If you’re not familiar with Fruit Roll-Ups, I would describe the flavor of all of them as “This is definitely a Fruit Roll-Up,” but if you can tell the difference between a berry one and whatever the Tie-Dye is, you’re a better person than me. Fruit Roll-Ups are a snack to be eaten as quickly as possible because if they’re fresh, they’re so sticky that you can barely get the plastic off before they collapse in your hand. Definitely do not put them on a plate to photograph like I did. The time from thinking you might give it a taste test to the time you’ve determined that you’d better just shove it all in your mouth before you never get it unstuck from you again is about 8 seconds.
Trying the Mystery flavor, I couldn’t get beyond that it just tasted like I expected a Fruit Roll-Up to taste. Delicious, but overall…normal. Maybe this whole alien theme was a ruse? Maybe space tastes like Fruit Roll-Ups? I didn’t have a clue. Luckily part of this rebranding is a focus on trying to interact beyond the eating of the snack, so General Mills wants you to visit its website, where you can vote on what the flavor is.
Thank Area 51, we have some parameters!
Faced with the choices of Cosmic Citrus Swirl, Stellar Strawberry Peach, Galactic Grape, and Mango Martian, things started to make sense, and I felt pretty confident choosing Strawberry Peach. The strawberry is the classic and dominant flavor, but there’s a little more there, and it will remind you of Peach Rings.
To its credit, the unmysterious Solar Melon is a perfect shade of alien-green and a welcome addition to the box. It manages to taste like a blend of fruits with a melon focus but not in an overly artificial way like many watermelon candies.
The sheets are printed with tongue tattoos in various alien, UFO, and space designs. Because eating a Fruit Roll-Up inherently involves playing with your food, I went ahead and applied a UFO-XING sign to my tongue. It worked like a charm, and by that I mean it left my tongue with an unintelligible giant blue blob on it. You can thank me later for not including that photo. It might not be the most original attempt at a mystery flavor, but eating these is a fun and tasty way to spend two minutes, and who knows, you might win a galactic fanny pack before you’re beamed back up to the mothership.
Purchased Price: $2.29
Size: 10-count box of 0.5 oz rolls
Purchased at: Mariano’s
Rating: 8 out of 10 (Mystery Flavor), 7 out of 10 (Solar Melon)
Nutrition Facts: (1 roll) 50 calories, 1 gram of total fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 50 milligrams of sodium, 12 grams of total carbohydrates, 7 grams of sugar (including 7 grams of added sugar), and 0 grams of protein.