REVIEW: Snoop Cereal (Fruity Hoopz, Cinnamon Toasteez, and Frosted Drizzlerz)

Are you a fan of rap music and/or the classic recipe book “From Crook to Cook”? Do you want your breakfast cereal to serve a charitable mission? Or are you just tired of seeing toucans and wacky anthropomorphic amalgamations of various food products have all the mascot fun? If you’ve answered yes to any of those questions, you might want to check out the three new flavors of Snoop Cereal (and if you’ve answered yes to all of them, wow, you have really specific tastes).

As the name suggests, these cereals and the colorful animal characters that tout them were indeed created by Snoop Dogg (and Master P, in a collaboration between their Broadus Foods brand and Post), and they even have lyrics on the boxes to match. But what’s more interesting is that proceeds from each purchase are donated to charities that help homeless families and fight food insecurity.

How are they, though? Well… let’s just say that if you’ve ever consumed a sugary cereal before, my findings probably won’t surprise you…

Fruity Hoopz with Marshmallows

At first glance, this “sweetened multigrain cereal” looks just like Froot Loops. On second and third and fourth glance, it does too… so, okay, you’ll probably be familiar with what you’re getting into. I thought maybe the loops looked a bit thicker than I expected, but that didn’t impact the eating experience much. You’ll smell them before you taste them, a fruity, cloying perfume that perfectly foreshadows the sugar-glazed, slightly floral burst of crunchy sweetness to come.

The most “unique” element here (if it can even be called that) would be the marbits, of which I was lucky to find about one per generous spoonful, but at the risk of sounding like a broken record, they are also not super revolutionary. Again, they seemed to me a bit larger than what other cereals like Lucky Charms provide, but they have that same eminently chompable texture, soft yet with an audible crack after you bite down and before they melt pleasantly and cotton-candy-ishly in your mouth. I prefer my cereal with milk and found that these left the milk with a delightful syrupy sweet flavor, but after intending to eat just a few dry pieces, I (perhaps predictably) had a lot of trouble stopping, so you can’t go wrong either way.

Rating: 8 out of 10
Nutrition Facts: (1 1/3 cup) 150 calories, 1 gram of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 34 grams of carbohydrates, 19 grams of sugar, and 2 grams of protein

Cinnamon Toasteez

This may be obvious just from the box, but I couldn’t find a huge difference between this “sweetened crispy wheat and rice cereal” and Cinnamon Toast Crunch, both appearance-wise and flavor-wise. A few of the pieces I had were extra cinnamon-studded, with stripes closer to black than brown and a slightly more potent taste, but these are mostly just sweet with a vague air of cinnamon-y-ness. I think the OG Cinnamon Toast Crunch tastes a bit more of actual cinnamon and therefore is a bit better, but unless you’re particularly picky, this should definitely make a more-than-serviceable substitute.

It’s also neat that, ranging as they do from lightly wavy to practically bent in two, the pieces aren’t perfectly square, giving them extra texture and dimension, and some are studded with air bubbles that contrast the general brittleness well. Their flat shape also allows a cool crispiness when sampled straight from the box, though I found these just as appealing when they were soggy with milk. But strangely, while the cinnamon dust became very visible in the milk that collected at the bottom of my bowl, it didn’t seem to affect its flavor whatsoever, so that was a bit of a bummer.

Rating: 7 out of 10
Nutrition Facts: (1 cup) 180 calories, 5 grams of fat, 0.5 grams of saturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 32 grams of carbohydrates, 14 grams of sugar, and 2 grams of protein.

Frosted Drizzlers

This “sweetened, crunchy, frosted whole grain wheat cereal” seemed the most novel to me, but that’s probably just because I don’t eat a ton of its doppelganger, Frosted Mini Wheats. (And probably also because, I’ll confess, when I purchased them, my brain only really registered the word “Frosted,” so I expected something… flakier.) Like the Hoopz, these pieces seemed unusually but not unpleasantly jumbo-sized; I couldn’t tell if they were longer than your typical pillow of shredded wheat cereal, but they certainly seemed thicker.

This is the cereal where I felt milk made the biggest difference for the better. Despite a generous dusting of sugar, the strong wheat flavor and bristly texture pretty thoroughly outweighed any hints of sweetness when eaten dry, but they tasted noticeably nicer when soaked in milk. This flavor was decent, but something about eating an easily countable number of ginormous pieces instead of the seemingly infinite number of tiny pieces that other cereals tend to offer just feels less fun. Plus, I couldn’t quite shake the feeling that I was chewing on a bunch of tiny wicker baskets. Oh, and these produced an even more flavorless milk than the Cinnamon Toasteez.

Rating: 5 out of 10
Nutrition Facts: (21 biscuits) 210 calories, 1 gram of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 5 milligrams of sodium, 50 grams of carbohydrates, 12 grams of sugar, and 5 grams of protein.

These cereals are tasty, if unlikely to be anything you haven’t seen or snacked on before. You won’t miss much if you don’t try them, but hey, knowing that your sugar rush comes with a side of helping those in need is pretty sweet.

Purchased Price: $3.29
Size: 12 oz box (Fruity Hoopz and Cinnamon Toasteez), 18 oz box (Frosted Drizzlerz)
Purchased at: Target