REVIEW: White Chocolate Toasty Vanilla M&M’s

Vanilla has a PR problem. Not just a flavor, vanilla is often used as a pejorative adjective meaning “ordinary, conventional, or plain.” Something referred to as “vanilla” can be unadventurous, bland, or boring. After all it has done for us, does vanilla deserve such disrespect?

Maybe due to the word’s connection, I can’t think of many candies that prominently advertise vanilla as a major flavor. Enter M&M’s to make the ordinary special with White Chocolate Toasty Vanilla M&M’s, this year’s seasonal offering from the brand. When I discovered the product, I had questions: Is a vanilla M&M just a white chocolate M&M wearing a different label? What makes it toasty? What is the M&M on the package drinking, and where can I get one?

If the cure for boredom is curiosity, tasting the White Chocolate Toasty M&M’s may cure your assumption that vanilla is a dull flavor. Unlike some white chocolate, the M&M’s core is not merely sweet and definitely not cloying. There is real vanilla flavor that enjoys a certain degree of complexity, similar to the taste of vanilla bean ice cream.

However, that comparison isn’t perfect because of the M&M’s added “toastiness.” To me, this comes through as a subtle hint of cinnamon. (For inquiring minds, the ingredients list offers only “natural and artificial flavors,” with no mention of vanilla or any kind of spice.) When I opened the bag, the aroma reminded me of Cinnamon Toast Crunch, but the flavor wasn’t nearly as heavy on spice. Think leftover cinnamilk – if you love to douse your cereal, that is – with an added hit of vanilla, or even a subtly-spiced horchata. Together, the flavors melt into a rich, creamy concoction that probably tastes similar to whatever Green M&M is drinking on the package. The only unsolved mystery of this seasonal treat: will she share her recipe?

If you use seasonal M&M’s for your holiday treats, please note that these M&M’s are on the large side and colored white, beige, and brown. The candy shell shades may not have a standard holiday or winter color scheme, but they will remind you to double-check your toaster dial at breakfast tomorrow.

Even if you typically bypass vanilla for bolder flavors, don’t mistake White Chocolate Toasty Vanilla M&M’s for boring or ordinary. The depth of vanilla flavor, enhanced by a hint of toasty warm spice, tastes like coziness wrapped in a candy shell, proving one thing: It’s okay to be vanilla, but it’s even better to be toasty vanilla.

Purchased Price: $3.00
Size: 2.47 oz (70 g) Share Size bag
Purchased at: Sheetz
Rating: 8 out of 10
Nutrition Facts: (per half pack/35 g) 170 calories, 9 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 30 milligrams of sodium, 24 grams of carbohydrates, 0 grams of fiber, 23 grams of sugar, and 1 gram of protein.