Zero sugar. Zero artificial sweeteners, flavors, or dyes. Even the Os in Bodyarmor look like zeros. And if I drink one, a zero drink it. Zeros all around! (Spotted by Rachel J at Safeway.)
If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.