REVIEW: Blue Bell Gooey Butter Cake Ice Cream

I must admit that I know precious little about the city of St. Louis. I know that arch thing is there, and…well, that’s about it. I did not know what people from St. Louis were called until just now, and even after finding out they are generally referred to as St. Louisans, I’m not sure exactly how to pronounce that. But I am proud to say that I have expanded my base of St. Louis knowledge a bit more, thanks to the new Gooey Butter Cake ice cream from Blue Bell.

It turns out that gooey butter cake, which are three words I’ve previously never typed together in my life, is a delightful, sugary treat that is native to St. Louis. I cannot explain why Texas-based Blue Bell decided to use it as its newest concoction, but I’m glad it did.

For those of you who are not St. Louisans or not well-versed in Midwestern culinary culture, gooey butter cake is a somewhat thin yellow cake that is dense like a brownie and often has a layer of cream cheese on top. The Blue Bell label describes this version as “cake batter ice cream combined with a luscious cream cheese swirl and rich gooey butter cake pieces.”

I would not have known the ice cream base was cake batter-flavored if not for the label, as it seemed to me just like the regular Blue Bell vanilla flavor. But the important parts of this ice cream are the cream cheese and gooey butter cake pieces, and they really deliver a home run. The cream cheese swirl is wonderfully silky and creamy with a strong cheesecake-like flavor, and you never know how much you will get because the color blends in almost seamlessly with the ice cream.

The cake pieces are a mixture of small, crumb-size morsels and larger square chunks, and that’s another mark in the plus column in my book. When you get a spoonful with just the crumb pieces, there is more than enough flavor to satisfy. And then, when you luck out and get a big nugget, you get to enjoy the chewy, buttery, sugary bliss it provides. After one bite, I regretted buying the pint size instead of the half-gallon, and I’m pretty sure the contents of my pint are not going to live to see tomorrow.

Having never eaten real gooey butter cake, I cannot say whether Blue Bell nailed the flavor profile with this ice cream. But it certainly nailed a delicious, creamy treat, and you can bet that if I ever find myself in St. Louis, that I’ll be hunting for some gooey butter cake. In the meantime, I’ll probably head back to the store and pick up a half-gallon.

Purchased Price: $3.99
Size: One pint
Purchased at: Brookshire Brothers
Rating: 9 out of 10
Nutrition Facts: (2/3 cup) 280 calories, 13 grams of fat, 8 grams of saturated fat, 0 grams of trans fat, 30 milligrams of cholesterol, 130 milligrams of sodium, 38 grams of carbohydrates, less than 1 gram of dietary fiber, 27 grams of sugar, and 5 grams of protein.