I’m not sure why these new Pop-Tarts Crunchy Poppers exist.
Pop-Tarts already has a snack-sized product called Pop-Tarts Bites, which has been around since 2019 and still exists. I’m no conspiracy theorist, but maybe it’s Kellogg’s attempt to remove the Pop-Tarts Bites line without much fanfare, similar to how it quietly removed its name from the front of Pop-Tarts boxes.
Pop-Tarts Crunchy Poppers are available in two varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. From what I can tell, these Crunchy Poppers are crunchier and smaller than Pop-Tarts Bites. Each box comes with ten pouches, each of which contains 11 pieces that remind me of tiny hot dogs (yes, even the brownie ones), and I like them enough that I wish they came in one large, resealable, and shareable pouch. For now, I’ll just dump whatever I have left into a Ziplock bag and label it “Share Size.” But, spoiler alert, I won’t share them. Nom nom nom.
Let’s start with the texture of these poppable snacks, which are crunchier than a Pop-Tart toasted at almost every browning level, except, of course, the highest, which usually make Pop-Tarts look like they were dipped in Hell. Their crunchiness makes me wish Kellogg’s could figure out how to make regular Pop-Tarts this crunchy right out of its foil packaging. Imagine not having to toast them and burn your mouth with the molten filling anymore. That would be heaven.
As for their flavors, well, they taste like the Pop-Tarts we know and occasionally burn our mouths with. Frosted Strawberry Crunch tastes exactly like the popular Frosted Strawberry Pop-Tarts, while the Frosted Brownie Crunch reminds me of the Frosted Chocolate Fudge Pop-Tarts. If you buy both varieties, I recommend combining the two in your mouth for some chocolate-dipped strawberry-like goodness. Even though the pieces are small they do have enough filling to pack a flavor punch.
Pop-Tarts Crunchy Poppers are a fine snack, and because of their texture, I feel they’re better than Pop-Tarts Bites. So, it might be time to say goodbye to Pop-Tarts Bites.
Purchased Price: $8.29 each*
Size: 10 pouches
Purchased at: Target
Rating: 7 out of 10 (both)
Nutrition Facts: (1 pouch) Strawberry – 110 calories, 2 grams of fat, 1 gram of saturated fat, 105 milligrams of sodium, 22 grams of carbohydrates, less than 1 gram of fiber, 9 grams of sugar (including 9 grams of added sugar), and less than 1 gram of protein. Brownie – 110 calories, 1.5 grams of fat, 1 gram of saturated fat, 100 milligrams of sodium, 22 grams of carbohydrates, less than 1 gram of fiber, 9 grams of sugar (including 9 grams of added sugar), and less than 1 gram of protein.
*Because I live on a rock in the middle of the Pacific Ocean, things are a bit pricier here. You’ll probably pay less than I did.