The Impulsive Buy

REVIEW: Reese’s JUMBO Cup

In addition to an excuse to buy more chocolate, the new Reese’s JUMBO Cup has given me the opportunity to brush up on elementary school math and vocabulary.

The JUMBO Cup is Reese’s latest experiment with size, this time expanding its classic peanut butter cup to a 2.8-ounce confection. This weight is equivalent to four original size peanut butter cups, a King Size package.

JUMBO is an appropriate adjective to use because this thing is bigger than Big. (Literally—a Big Cup weighs in at 1.4 ounces each. Also, think of all the other adjectives Reese’s may have in store for us. I like to imagine a Reese’s Vast Cup as a Reese’s Thin the size of a dinner plate.) For visual comparison, I purchased a JUMBO Cup and a pack of original size cups.

The JUMBO Cup is shaped like the original cup, as compared to the comparatively tall Big Cup or squat Minis. With a diameter of about 2.75 inches and a height of one inch, it’s just smaller than a hockey puck. The cup comes in its own little tray, both to protect the cup and to set it on a pedestal as though it has won a race. The chocolate shell is heavy and solid, which, along with the side seam running along the outside of the cup, gives it a well-molded appearance.

The chocolate and peanut butter here are classic Reese’s, as familiar and delicious as ever. The JUMBO Cup has a thicker base and top layer of chocolate. This chocolate is not thin and pliable enough to get stuck on the wrapper, but it’s not too thick either. The perfect peanut butter-to-chocolate ratio is a very personal preference, and this JUMBO Cup only raises more opportunities for discourse. I suspect peanut butter lovers will want to stick with Big Cups or the seasonal shapes. Those who prefer equal parts chocolate and peanut butter (or give chocolate a slight edge) will find the JUMBO Cup to be a super-sized treat.

While the JUMBO Cup is impractical for me in that I can’t eat it in one sitting, I won’t fault it for this in my rating. Yes, one benefit of smaller Reese’s products is the ability to enjoy conveniently portioned packages. However, there is something equally satisfying about carefully cutting a JUMBO Cup into slices and pretending that I’m sharing dessert with a cadre of gnomes. This novelty may fade, but Reese’s assures that my range of peanut buttery choices never will.

Ultimately, Reese’s JUMBO Cup is just that, a really big Reese’s cup. That means more of the chocolate and peanut butter that I love. No complaints here.

Purchased Price: $2.99
Size: 2.8 oz
Purchased at: Walgreens
Rating: 10 out of 10
Nutrition Facts: 400 calories, 23 grams of fat, 8 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 240 milligrams of sodium, 46 grams of carbohydrates, 3 grams of fiber, 42 grams of sugar, and 8 grams of protein.

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