Reese’s is still following an ooey-gooey train of thought.
Succeeding last year’s Caramel Big Cup, the brand’s new Chocolate Lava Big Cup takes its inspiration from decadent desserts with molten chocolate centers. Available in standard or King-size packages, the candy pairs classic Reese’s peanut butter with a layer of chocolate-y filling at the base. You get all the satisfaction of watching chocolate flood from your dessert without paying restaurant prices.
Luckily, the chocolate isn’t thin enough to totally drain the Big Cup, filling the wrapper with liquid chocolate like the world’s flimsiest, sweetest shot glass. Still, when I cut into my Chocolate Lava Big Cup, I had to hurry. Mine had already sprung a slight leak at the edge, and while the chocolate doesn’t “flood,” it certainly runs. (Just like I did in the store when I saw those guys who try to get you to switch your cell carrier. This isn’t a joke; I dropped my chocolate as I fled. I am to blame for the damaged Big Cup. Although the chocolate walls and base of the cup are thin, do not blame the chocolate engineers for my mess.)
The chocolate lava is a sticky, syrupy chocolate filling that oozes from the cup. In theory, it reminds me of the syrup you stir into boring milk to make chocolate milk or the drizzle some restaurants use in copious amounts to make desserts look fancier.
Unlike either of those syrups, though, the Reese’s chocolate lava filling just doesn’t have very much flavor. It is sweet, but not terribly sweet. It isn’t fudgy. It isn’t dark or bitter. The flavor is like sweetened cocoa, but the chocolate lava’s texture has a greater effect on the cup than the taste does. The chocolate’s gooeyness lends the Big Cup a kind of messy luxuriousness that’s more about the eating experience than the overall flavor.
The Reese’s peanut butter filling is sublime, as usual, but it overshadows the chocolate filling in both volume and flavor. I said the same thing about the Caramel Big Cup, but that product’s guest-starring ingredient tasted great independent of its context. The lava here isn’t flavorful enough to complement the peanut butter or stand (or ooze, as the case may be) on its own two feet.
While the Reese’s Chocolate Lava Big Cup makes a fun eating experience for anyone who likes a little extra gooeyness in their desserts, it wasn’t a showstopper for me.
Purchased Price: $2.28
Size: 2.8 oz (79 g) King Size package
Purchased at: Walmart
Rating: 6 out of 10
Nutrition Facts: (per 1 cup) 190 calories, 10 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 115 milligrams of sodium, 24 grams of carbohydrates, 1 gram of fiber, 22 grams of sugar, and 3 grams of protein.
You have been advertising this product for months, but I have not been able to find a retailer that has this product on the shelf. Are they only being marketed in certain areas and if so why advertise the product in this area!?!